Use the Power of Multimedia to Boost Your Campaign Results
Make your story stand out and build deeper connections with your audiences by promoting multimedia content – videos, photos, infographics and audio clips – proven to increase views by 1.4X with images and 2.8X with videos.*
Inspire deeper engagement with multimedia
Captivate your audience with visual content that propels your prospects, customers and influencers to connect with your message and drives them to act on it. Multimedia content amplifies your message and has been shown to increase press release views by as much as 2.8 times.*
- Online Visibility: We increase discoverability by sharing your multimedia-rich story on up to 2,600 sites for images and on up to 2,100 sites for video/audio.
- Garner Earned Media: Make it easy for influencers to share your brand’s story by including valuable assets that provide depth to articles.
- Product Suite: Our flexible options help you share the content that best tells your brand’s story.
Drive results with Multimedia News Releases
Engage your target audience and spark interaction with the Multimedia News Release, a custom-created landing page with online syndication, media distribution, lead generation form and guaranteed page views.
- Landing Page: Showcase your multimedia content with a custom, 100% branded landing page
- Content Distribution: Reach a national audience with online syndication and traditional media distribution.
- PR Newswire for Journalists: Send to our exclusive media-only site with more than 36,000 active community members.
- Multimedia: 6 images or videos included and online video distribution to 14 of the top video portals.
- Paid Placement: 10,000 views
- Branded HTML Email: Send to up to 200 of your contacts.
- SocialPost™: Promotion on industry-specific Twitter feeds.
- Lead Generation: Integrate a marketing automation form to capture leads.
- Demonstrate & Share Results: Measure campaign outcomes with our easy-to-navigate Visibility Reports dashboard.
Increase influencer attention and media pickup
In today’s content-hungry world, journalists and bloggers need to do more with less. Visuals help keep their readers engaged and including images and videos make it easy for media and influencers to write about and share your brand’s story.
- Reach Photo-Only Outlets: Increase your brand’s chances of garnering earned media coverage by sending images to more than 950 AP PhotoExpress outlets and reaching editors at major daily newspapers, online services, news magazines and TV stations.
- Ensure Image Accessibility with Photo Archiving: We post your multimedia to the PR Newswire archive, where your content will live in a database that journalists use regularly.
- Optimise Content Distribution & Promotion: Our flexible offerings can be combined with any promotion plan, giving you the right mix of visuals for your project. Options include showcasing your message on the Thomson Reuters sign in New York City’s highly trafficked Times Square, which welcomes hundreds of thousands of visitors daily.**
* PR Newswire analysis of 2015 press releases.
** Display on the Thomson Reuters sign in Times Square is provided through a partnership with Branded Cities.