Advertising Up-to-the-minute news from the advertising world. Find stories about new campaigns and marketing initiatives, alongside announcements of new developments in the industry. Learn about important appointments and hiring decisions regarding the trajectory of up-and-coming designers, executives and agencies. Keep up-to-date on industry conferences, special events and expos, and find out the latest news on the financial performance and growth of companies in this sector.

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16 May, 2019, 13:00 BST Havas Group Reimagines PR Group With Launch of Red Havas

As creative and media agencies face a near-daily redefinition of their identities and scopes of work in the modern media landscape, public relations...


16 May, 2019, 08:00 BST Malibu Announces the Return of The Malibu Games for Summer 2019, Continuing Its Digital-first Influencer Approach

Malibu is ramping up its influencer programme for the global roll out of The Malibu Games 2019. Bringing together 32 influencers from 9 countries,...


16 May, 2019, 04:30 BST Appnext Has Achieved a Top Ranking in the Kochava Traffic Index for Q1 2019

Appnext, a leading mobile discovery platform, announced today it has been ranked among the leading media partners in the Kochava Traffic Index for Q1 ...


15 May, 2019, 17:28 BST Promomedia Takes Over Beirut International Airport

Promomedia, the leading outdoor suppliers in the MENA region and part of Jgroup has recently recorded the win of the Beirut International Airport as...


15 May, 2019, 14:07 BST OPPO Captures the Spirit of the Season With a Touching Ramadan TVC Combining Tradition and Technology

As an affirmation of its commitment to the Middle East region, OPPO — a leading global smartphone brand — has released its latest Ramadan television...


15 May, 2019, 13:12 BST Fallon London and ŠKODA scoop Music & Brand Partnership accolade at Music Week Awards

Last week at the 2019 Music Week Awards, advertising agency Fallon London and ŠKODA, won the Music & Brand Partnership category for its 'Make Your...


15 May, 2019, 12:00 BST What is your Marketing ROI: Understanding Real Impact to Grow Revenue

CleverTap, the advanced customer engagement platform, today released a measurement dashboard, called Real Impact, to help marketers measure the...


15 May, 2019, 11:00 BST CreativeDrive Launches, CDFB, Global Fashion & Beauty Practice

CreativeDrive, the independent global content production company, officially launches CDFB, a specialized Fashion and Beauty practice providing...


15 May, 2019, 09:32 BST The End of Game of Thrones Set to Inspire Millions to Say Goodbye to Single-use Plastic Waste

SodaStream today unveiled its latest video campaign, "Say Goodbye", featuring Game Of Thrones actors Thor Bjornsson AKA "The Mountain", Hannah...


14 May, 2019, 16:20 BST Harnessing Data and New Digital Technologies: Airbnb Executive to Explain the Rules of Modern Marketing

Jami Schwartz, Head of Marketing, Airbnb for Work, will give a keynote presentation on Seizing Your Future: You Too Can Be a Modern Marketer! at the...


14 May, 2019, 15:51 BST CINDE announces: Costa Rica shines at Shingo prizes with three multinational companies awarded

Thanks to the excellent human talent this country has to offer, and its contributions to companies' operating efficiency, the Shingo Institute has...


14 May, 2019, 12:08 BST Kin + Carta Appoints Wrench as First Chief Connective Officer

Kin + Carta, the global connective of strategy, innovation and communications firms, has appointed marketing heavyweight Charlie Wrench as its first...


14 May, 2019, 11:29 BST Cannabis Europa Announces Aurora as Headline Sponsor

Cannabis Europa has officially announced the signing of world-leading Canadian medical cannabis company Aurora (ACB) as headline sponsor for the...


14 May, 2019, 06:30 BST Vidoomy Launches an Advertising Revolution. An Interactive Video That Even Allows You to Make Purchases

Video advertising has always been crucial when it comes to impact users. Thanks to its dynamism and clearness this type of advertising has been...


14 May, 2019, 00:15 BST Humanization of Technology Drives $339 Billion Brand Value Growth in Second BrandZ Top 75 Most Valuable Global Retail Brands Ranking

Innovative use of technology such as artificial intelligence and data analytics has helped e-commerce deliver numerous human benefits, fuelling a 33% ...


13 May, 2019, 18:19 BST Wachsman Adds New Dimensions to Global Leadership with Two Key Hires As It Continues to Lead the Blockchain Communications Industry

Wachsman, a global communications consultancy specialized in blockchain, finance, and emerging technologies, has announced the appointment of Jane...


13 May, 2019, 09:00 BST Lionbridge Layers AI-Powered Services onto Adobe Offerings

Lionbridge, the world's most trusted communications platform, today announced it will showcase its AI-powered integration for Adobe Experience...


10 May, 2019, 09:00 BST London-Based Resource Director Oli Goodwin Helps Splash Worldwide Expand Global Offerings

Creative technology company Splash Worldwide is honored to announce the immediate addition of Oli Goodwin as Resource Director for the company's...


09 May, 2019, 21:15 BST Cision Reports First Quarter 2019 Results; Provides Updated Full Year 2019 Outlook

Cision Ltd. (NYSE: CISN), a leading global provider of software and services to public relations and marketing communications professionals, today...


09 May, 2019, 16:05 BST Dynata Expands Access to Global Audiences Through Data Partnership with Eyeota

Dynata, a global leader in first-party data and data services, is excited to announce its strategic partnership with Eyeota to offer global B2B and...


09 May, 2019, 10:00 BST AB Tasty Enriches Personalization Offering With New Advanced Targeting Capabilities

AB Tasty users can now build audience segments based on transactional and behavioral data, for more granular, sophisticated personalization scenarios ...


08 May, 2019, 16:34 BST Sitecore Announces Intention to Acquire Hedgehog, Plans Expanded Support for Partner Ecosystem to Help Accelerate Digital Transformation Initiatives for Customers

Sitecore®, the global leader in digital experience management software, today announced its intention to acquire Hedgehog Development, a customer and ...


08 May, 2019, 14:00 BST New Research: Global Businesses are Failing to Live up to their Claims of Putting the Customer First

Majority of global organizations talk of customer-first approach to businesses, but over half are failing to deliver Businesses are failing because...


07 May, 2019, 07:00 BST Array Announces Additional Investment in Europe With the Opening of Operations in Paris, France

Array today confirmed it has opened a full-service operation in the La Défense district of Paris, France. The new offices in the Tour First building...


06 May, 2019, 17:09 BST Sitecore Named a Strong Performer in B2C Content Marketing Platforms by Independent Research Firm

Sitecore®, the global leader in digital experience management software, today announced that it has been recognized as a Strong Performer in "The...