Advertising Up-to-the-minute news from the advertising world. Find stories about new campaigns and marketing initiatives, alongside announcements of new developments in the industry. Learn about important appointments and hiring decisions regarding the trajectory of up-and-coming designers, executives and agencies. Keep up-to-date on industry conferences, special events and expos, and find out the latest news on the financial performance and growth of companies in this sector.

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17:00 BST Top 10 Affiliate Marketing Programs Software Vendors - By 360Quadrants

Affiliate Marketing Program Software facilitates the process by which an associate receives a commission for marketing another person's or company's...


16:30 BST Loyalty Management Market Worth $15.5 Billion by 2025 - Exclusive Report by MarketsandMarkets™

According to the new market research report "Loyalty Management Market by Component (Solutions and Services), Organization Size (Large Enterprises...


15:03 BST 3radical and Experiom Partner to Fill Gaps in Data Capture Strategies for Brands

3radical, developer of the Voco audience engagement platform, today announced a new partnership agreement with Experiom, a marketing technology...


13:07 BST Button Partners With Awin to Launch Reach™, Unlocking the Full Potential of the App Channel in Performance Marketing

Button, the leading mobile commerce technology company, today announced the launch of Reach™, the company's newest product that offers its deep...


12:00 BST From Coupons to Creating Digital Customer Connections: Eagle Eye and Ecrebo Partner with Southeastern Grocers to Enable an Omnichannel Retail Strategy

Eagle Eye Solutions, a global marketing technology company that helps retailers create one-to-one customer connections, and Ecrebo Inc, a global POS...


11:06 BST App Annie Ascend Unlocks Mobile Advertising and Monetization

App Annie, the leading mobile data and analytics company, today announced the availability of App Annie Ascend. This will introduce the first mobile...


08:15 BST Cision Wins 10 Awards at 2020 Annual AMEC Ceremony

Cision won a total of 10 AMEC awards at the measurement body's virtual awards ceremony on July 8th. The International Association for Measurement and ...


13 Jul, 2020, 13:01 BST Mediaocean to Acquire 4C and Establish Modern System of Record for Omnichannel Advertising

Mediaocean, the leading global system of record for the advertising world, and 4C Insights Inc. (4C), a global data science and marketing technology...


10 Jul, 2020, 11:17 BST Business Reporter: In Today's World of Stripped-down Shopping, Retailers Need to Start Focusing on the Essentials

Ever since high-street shopping fell victim to the onslaught of online retail – about ten years ago and counting – brick-and-mortar outlets have...


09 Jul, 2020, 19:21 BST Alight's COVID-19 Health Messaging Campaign IN OUR HANDS Reaches 100 Million People Worldwide

Alight, formerly known as the American Refugee Committee, is proud to share that the IN OUR HANDS campaign has officially reached 100 million people...


09 Jul, 2020, 14:00 BST MatchCraft's Automated Responsive Search Ads

MatchCraft, the leading platform for selling and managing digital marketing campaigns at scale, recently introduced it's latest offering Automated...


08 Jul, 2020, 15:00 BST X2O Media Achieves Service Organization Control 2 TYPE II CERTIFICATION in Commitment to Secure Customer Data

X2O Media, part of the STRATACACHE family of marketing technology companies, announced today that it has successfully completed Service Organization...


08 Jul, 2020, 14:19 BST BNI® Global Acquires SCION Social to Enhance Global Marketing Initiatives

BNI® (Business Network International) welcomed Scion Social (Scion) to the BNI family of companies on June 30, 2020. This acquisition represents a...


08 Jul, 2020, 14:00 BST Nauta Capital Launches Fifth Fund With a €120M First Close, Reveals First Investment in UK Contextual Intelligence Platform NumberEight

Nauta Capital, the pan-European venture capital firm investing in capital-efficient B2B software companies, has today launched its fifth fund, Nauta...


08 Jul, 2020, 14:00 BST Rokt appoints CFO, Deputy CFO & Chief People Officer to prepare for next stage of growth

Rokt, the global leader in e-commerce marketing technology, today announced that their vision to make e-commerce smarter, faster and better is...


08 Jul, 2020, 14:00 BST Rokt adds Global Entrepreneurs Katie May and Phit Lian Chong to Board of Directors

Rokt, the global leader in e-commerce marketing technology, today announced that global entrepreneurs, Katie May and Phit Lian Chong have joined the...


08 Jul, 2020, 10:50 BST Publicis Groupe Appoints Daimler's Head Of Digital Agency Model & Data Activation- Conrad Fritzsch - To Global Chief Transformation Officer Of Publicis Emil

Publicis Groupe [Euronext Paris: FR0000130577, CAC 40] Publicis Groupe announces that Conrad Fritzsch, former Head of Digital Agency Model & Data...


08 Jul, 2020, 09:00 BST Lemnisk Unveils Significant Platform Enhancements

Lemnisk, the world's first real-time cross-channel marketing automation system built on an intelligent and secure Customer Data Platform (CDP), today ...


07 Jul, 2020, 16:01 BST ROInvesting Captures AC Milan Fans' Red and Black Hearts With Motivating Commercial

The online trading platform ROInvesting, Official Partner of the Italian football club AC Milan, has launched on Monday their new joint campaign...


07 Jul, 2020, 14:00 BST FreedomPay Launches New Leading-Edge Brand Worldwide

FreedomPay today launches a dynamic new image and repositioning, in a rebranding exercise that is geared to the changing nature of payments and the...


07 Jul, 2020, 09:30 BST Windrose Consulting Group Acquires Parioforma as Part of Its Global Growth Strategy to Further Enhance Its Capabilities in Non-traditional Markets

Windrose Consulting Group, a global lifescience commercialization strategy consultancy, has acquired Parioforma, a leader in value, access and price...


07 Jul, 2020, 04:30 BST Tata Communications wins eight awards at Frost & Sullivan's 2020 India ICT Awards

Tata Communications, a digital ecosystem enabler, received top honors at Frost & Sullivan's 2020 India ICT Awards, with eight wins in the 'Company of ...


06 Jul, 2020, 13:00 BST Sitel Group Report Reveals Customer Experience Reigns As Brand Loyalty Driver Through the Pandemic

Prior to COVID-19, just over half (54%) of consumers reported having a better experience shopping online; however, after facing nearly three months...


02 Jul, 2020, 14:00 BST Avaya Acclaimed by Frost & Sullivan for Elevating Contact Center Workforce Engagement Management with its OneCloud™ Portfolio

Based on its recent analysis of the North American workforce engagement management (WEM) market, Frost & Sullivan recognizes Avaya Holdings Corp....


02 Jul, 2020, 11:30 BST Heap Names Lynn Girotto As Chief Marketing Officer

Heap Inc., the worldwide leader in product analytics and digital insights, is proud to welcome Lynn Girotto as the company's first Chief Marketing...