Use Press Releases to Build Brand Preference & Drive Demand
Get earned media and influencer attention
Media coverage can amplify a story and add third-party credibility to a message, and PR Newswire has a proven ability to generate up to 48% more media pickup than other providers, as well as ranking #1 with journalists and bloggers as the most trusted press release news source.*
- Generate Earned Media: We deliver to editorial systems and newsrooms of major media organisations – a direct pipeline that online-only providers just can’t offer.
- Get Noticed with PR Newswire for Journalists: We connect brand messages with influential journalists — from our active community of more than 36,000 members — who have specifically requested to see news in your industry.
- Access to the Industry’s Largest Distribution Network: Share your message with media by industry, geography or topic – our powerful network of thousands of media points helps you reach influencers critical to your brand.
Attract viewers with online syndication
Sharing your press release beyond your owned properties is key to successful multichannel promotion. Increase online visibility, traffic, search rank and authority by promoting your content via PR Newswire’s influential website and online network.
- Boost Visibility: Share your content across our industry-leading, online syndication network, which includes big names such as Yahoo! Finance, Newsweek, CNBC and The Business Journals that attract a large viewership.
- Drive Discoverability: Enhance your brand visibility by posting to PRNewswire.com and other PR Newswire web properties. PRNewswire.com has 4X the page views and up to 80% higher search ranking than our nearest competitor.*
- Get Noticed on Mobile: Make your news more easily accessible on mobile phones, e-readers and tablets via more than 180 apps in our network.
Go further and reach new audiences
Tell the world your news — or pinpoint an audience — by using our social, targeting and international options.
- Expand in Social Channels with SocialPost™: Reach more than 55,000 Twitter followers across nearly 50 industry-specific handles including @PRNtravel, @PRNmedia, @PRNhealth, @PRNpolicy and @PRNtech.
- Industry & Sector Targeting: Hone in on industries or markets by sending your content directly to journalists and bloggers covering relevant sectors.
- Culture & Demographics: Target your message by age, gender, lifestyle or religion and reach cultural categories that follow topics like music, entertainments or sports.
- International Options: We provide distribution to 170 countries in more than 40 languages and offer local and regional media expertise to help you best engage with each region's audiences.
Create demand with content distribution
Marketers can use our distribution network to generate leads from their content by targeting key audiences across channels.
- Attract New Audiences with Online Syndication: Expand your digital footprints beyond your owned channels by tapping our global distribution network. It includes more than 10,000 websites with big names that attract a large viewership.
- Expand Industry Reach: We target and deliver your message to influencers in more than 100 industries. Examples include Forbes, Yahoo! Finance, CNNMoney, MarketWatch, TheStreet.com, Bizjournals.com, Business.com and more in the Finance industry, WebMD, Reuters Health, Drugs.com, and more in the Health industry, and Wired, Tech Crunch, Engadget, Computerworld, CNET News, InformationWeek, R&D Magazine and more in the Tech industry.
* Sources: Leading professional services firm; 2015 Compete; 2015 SEMRush.
** PR Newswire 2015 Analysis