Zappar Revolutionises In-Store Point of Sale With Augmented Reality App

LONDON, August 18, 2011 /PRNewswire/ --

Zappar has today launched a revolutionary point of sale (POS) development that will bring videogame characters and other 3D objects to life, simply by looking at the products promotional materials through an iPhone or Android device, pioneering the future of in-store retail & exhibitions.  

Zappar POS will be launched exclusively at the world largest gaming event, GAMESCOM Expo, in Cologne 17^th to 21^st August 2011, promoting the videogame All Zombies Must Die! in partnership with games developer and distributor, doublesix.

Zappar bridges the gap between the physical and the digital and takes the lead by introducing a whole new way of thinking about in-store POS, marketing signage & exhibition promotions by turning them into entertainment channels in their own right.  

The Zappar App technology allows consumers and brands to access a new world of entertainment and visual excitement just by pointing their Zappar activated iPhone or Android device at any Zappar activated image.  The Zappar app is free to download from iTunes or Android Market Place.

Caspar Thykier, Managing Director for Zappar, said, "This will be a major shift in how people look at retail POS, creating a new entertainment channel from any image we place in the real world. We set out to produce advertising AR that is first and foremost, great fun to use. We are thrilled to be working with doublesix and the All Zombie Must Die! Game, launching the Zappar brand into new realms of possibility.  By expanding the Zappar technologies into the in-store & exhibition space and integrating augmented reality into POS and promotions, it demonstrates the limitless opportunities for the brand."

For iPhone, iPod and iPad:
http://itunes.apple.com/us/app/zappar/id429885268?mt=8
For Android:
https://market.android.com/details?id=com.zappar.Zappar

About doublesix:

Since its establishment in 2007 by Kuju Entertainment, doublesix has become a leader in the development and digital distribution of games across all the main downloadable platforms including Xbox Live Arcade, PlayStation Network and PC distribution platforms such as Steam. Burn Zombie Burn has recently been released on Apple's OSX and iOS platforms. doublesix was established to create sticky,'have another go' video games' based on compelling original and licenced IP. It is part of Doublesix Video Games, a business division of Catalis SE, and sits alongside sister companies Kuju Entertainment and Testronic Labs. More information about the company can be found at http://www.doublesixgames.com

Notes to Editors:

To find an image or object that is Zappar powered log onto http://www.zappar.com or look out for the Zappar Ltd logo.

Apple requirements: Compatible with iPhone 3GS, iPhone 4, iPod Touch (4th Gen), iPad 2 Wi-Fi and iPad 2 Wi-Fi + 3G. Requires iOS 4.2 or later. Android requirements: Currently compatible with Samsung Galaxy S range, HTC Desire / Google Nexus One & Sony Xperia X10. Zappar works on many other Android 2.1 + devices.