Wrigley Confections Joins the Natural Colour Debate at the Natural Colour Summit 2014

LONDON, March 4, 2014 /PRNewswire/ --

The trend towards natural colour is continuing in full force. This is fuelling the need for further R&D into natural colour ingredients and the application of these to provide stable and long-lasting colour. Jiří Baron, Confections Technical Manager at WRIGLEY CONFECTIONS, will be joining the manufacturer panel at the Natural Colour Summit in Munich on 25-26 March 2014, organised by Food ingredients.

Wrigley and PepsiCo will head the panel discussion and other manufacturers in the audience including Red Bull, Mars Chocolate, L'Oréal, Orangina Schweppes, Mars Petcare, Orkla Foods and many more will be invited to debate the real-world challenges with natural colour reformulation. They will consider the available 'natural' colours and colouring foodstuffs on the market, establishing the need for innovation versus working with what is available. In a pre-event interview with Food ingredients, speaker Thananunt Rojanasasithara, R&D Associate Principal Scientist: Beverage Applications at PepsiCo, advised F&B manufacturers looking at incorporating natural colour into their products to "understand the nature of colours, products, and factors impacting colour stability, cost, and regulatory compliance in order to select the right colours for the right applications". Thananunt will be giving more information on how PepsiCo do this in her case study at the conference.

Food ingredients caught up with conference chair Steve Osborn, Business Innovation Manager at Leatherhead Food Research, ahead of the event. "Last year saw over 120 delegates from over 30 countries  exploring the challenges in natural colours and seeking solutions" said Steve, "and this year we are going to be looking at some of the key regulatory trends and some of the key technological challenges at this really exciting event".

Now in its 7^th year, the Natural Colour Summit 2014 continues to attract the who's who of the F&B colour community to discuss ongoing challenges with natural colour reformulation. Places are filling up fast as companies look forward to this world-leading event for networking and professional development so they can meet the demands from health-conscious consumers seeking out natural ingredients in their F&B products.  

For full programme information and to secure your place please go to http://www.fi-colour.com

About Fi Conferences:

Fi Conferences is an extension of Fi Europe Exhibitions, whose world-leading food ingredients event celebrated its 26th year in 2013 and attracted over 24,000 visitors. Fi Conferences offer high-level content focussed on the hottest issues facing ingredient suppliers and manufacturers in the F&B ingredients industry today. Conferences provide the information and insights needed by R&D, product development, innovation and marketing professionals at both ingredient suppliers and F&B manufacturers. http://www.foodingredientsglobal.com/global/conferences

For further information, please contact:
For registration & price enquiries, contact:
Oliver Brunetti, Audience Manager
Fi Conferences
T: +44(0)207-955-3967
E: oliver.brunetti@ubm.com

For sponsorship & event partnership enquiries, contact:
Tolga Irkan, Sponsorship Sales Manager
Fi Conferences
T: +31(0)20-409-9584
E: tolga.irkan@ubm.com

For speaker enquiries, contact:
Kate Sharman, Senior Conference Producer
Fi Conferences
t: +31(0)20-4303-402
e: kate.sharman@ubm.com

For media & marketing enquiries, contact:
Dominique Caron, Marketing Manager
Fi Conferences
e: dominique.caron@ubm.com