LONDON, June 6, 2012 /PRNewswire/ --

Whatisequityrelease.com has announced that its information-only equity release website will supply the Equity Release Club (ERC) with all enquiries gathered from interested members of the general public. This exclusive pilot scheme will run over the next 12 months.

"Partnering with 'whatisequityrelease?' fits naturally into our Equity Release Club's mission of building a UK-wide network of equity release financial advisers the public can turn to for information and for truly independent advice," said Stuart Wilson, Director of ERC.

"By offering this free consultation to the general public who enquire through the 'whatisequityrelease?' website, we can ensure they receive all the information required to make an informed decision based on their particular circumstances.

"Our joint project with 'whatisequityrelease?' will also add tangible value to our UK network of 2,400+ FSA regulated, independent, equity release specialist IFAs," he continued.

Alan Bannister, Director of 'whatisequityrelease?' says, "We created the website to help and to educate the general public with free access to the facts about the equity release market and its products.

"So we are very excited about this joint partnering with ERC and have set up an access point on our website specifically for our visitors to contact the Equity Release Club for a free consultation.

"ERC's network of members aligns very well with the whatisequityrelease.com mission to bring together the older homeowner with excellent, independent advice. This partnership will surely benefit the general public and both organisations."

Note to Editors

About  whatisequityrelease?

Whatisequityrelease.com was created to help and to educate the general public with free access to the facts about the equity release market. The website is written in a clear, visitor-friendly manner with details of the types of products available and offers the benefits and pros and cons about those products. Plus, to keep the visitor abreast of developments, there is a News section which is continually updated.  

About Equity Release Club

Equity Release Club is a part of the multi award winning Equity Advice group, with over 2400 members and growing. It is the largest distribution group in the equity release sector. Set up in 2007 the group provides an authorised adviser team, compliance services and the rapidly growing club facilities, with plans to further expand the offering in 2012. The principle of the group is to offer services to drive up and maintain standards of independent advice in the equity release sector.

SOURCE Whatisequityrelease.com