WebRTC Market Status & Forecasts: The Hype is Justified - It Will Change Telecoms

DUBLIN, Ireland, March 25, 2013 /PRNewswire/ --

Research and Markets has announced the addition of the "WebRTC Market Status & Forecasts: The Hype is Justified: It will Change Telecoms" report to their offering.

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The first full analysis of the WebRTC marketplace & value chain: Disruptive Analysis has been the key analyst company following WebRTC since June 2011, only weeks after Google first open-sourced the key audio/video components for web browsers. Since then, WebRTC has featured prominently on this blog, in Disruptive Analysis research reports & consulting, conferences and in Future of Voice workshops. Over 100 interviews, discussions & meetings have covered WebRTC.

Key takeaways

- WebRTC adds easy, flexible voice & video into websites and apps
- Applicable across sectors: telecoms, consumer web, enterprise etc
- One of most disruptive web/telecoms innovations for years
- Extremely fast pace of evolution: weeks and months, not years
- Microsoft & Apple slow, but unlikely to cause major roadblocks
- 3bn capable devices & 1bn individual users by end-2016
- -0% penetration of PCs by end of 2013
- Smartphone & tablet WebRTC will ramp from 2H 2014 on
- PCs adopt WebRTC through browser; phones/tablets more complex
- Early use-cases for web calling, conferencing, e-learning & verticals
- Strong interest for UC, contact centres & IMS, but will take time...
- .... so telcos must start work now, to work through the issues
- Magnifies OTT threat for telcos, but also helps Telco-OTT
- Numerous gateway sub-types for vendors to target
- Peer-to-peer use of WebRTC to drive unexpected new web innovations
- Monetisation of WebRTC will be heavily use-case dependent
- Still early pre-standard implementation. Caution/patience needed
- But for once, the hype is justified

Key Topics Covered:

Introduction & Strategic Issues

- Structure of this report
- What is WebRTC & why is it important?
- The web always embraces new capabilities
- The analogy with Flash
- We already have 2-way in-browser comms: IM chat
- Voice is more than just telephony
- And there's more....
- WebRTC, RTCWeb, HTML5, WebSocket etc: Acronym Central!
- WebRTC APIs
- History of WebRTC
- Industry dynamics: competition, standards & politics
- Which companies are involved in WebRTC & why?
- Codec wars
- WebRTC vs. Flash / Plug-ins
- Microsoft and WebRTC
- Apple and WebRTC
- Fit with mobile broadband, LTE & WiFi
- Regulatory considerations
- Developers

WebRTC use-cases

- Voice or video?
- Gaining scale & avoiding the n-squared trap
- Use-case evaluation criteria
- Web-based calling
- Enterprise contact centres
- Unified communications and collaboration
- Conferencing & hypervoice
- IMS extension / exposure via WebRTC
- Telco-OTT via WebRTC
- Consumer social comms / entertainment / education apps
- Other use cases

Stakeholders: impacts & recommendations

- Overview
- Telecom operators
- Key background trends for telcos
- Current service provider involvement with WebRTC
- Overview of WebRTC options for telcos: Not just IMS
- Fit with PSTN / IMS / RCS / VoLTE strategies
- Fit with enterprise comms businesses
- WebRTC + Telco-OTT initiatives
- WebRTC + telco developer / API initiatives
- Reselling third-party WebRTC services
- Internal uses for WebRTC at telcos
- Summary, and organisational & executional issues
- Network equipment vendors
- Gateways at the forefront
- Implementation complexities
- New product categories
- Threats to network vendors
- Impact on Enterprise UC/conferencing/contact-centre vendors
- Impact on Internet players / developers
- Will WebRTC advantage existing web companies or new startups?
- Impact on social networking & VoIP "OTT" services
- Impact on device vendors

WebRTC market sizing & forecasts to 2016

- Methodology & definitions
- PC/Mac support of WebRTC
- PCs remain in the vanguard of WebRTC uptake
- Post-PC era?
- PC browser share and dynamics
- PC browser adoption of WebRTC
- Non-browser support
- Mobile & device support of WebRTC
- Installed base of smartphones and tablets
- Native WebRTC capability in mobile browser or OS
- 3rd-party WebRTC support in aftermarket browsers or app SDKs
- Overall WebRTC device installed base
- WebRTC active device/user base
- Scenarios, accelerants & inhibitors

WebRTC company snapshots

- Acme Packet / Oracle
- AddLive
- Alcatel-Lucent
- Apple
- Asterisk / Digium
- AT&T
- Avaya
- Bistri
- Cisco
- frisB
- Google
- Hookflash
- Microsoft
- Mozilla
- NetDev / Drum
- Opera
- Plantronics
- Plivo
- Priologic / easyRTC
- PubNub
- Siemens
- Telefonica / TokBox
- TeleStax
- TenHands
- Thrupoint
- Twelephone
- VidTel
- Voxeo & Voxeo Labs
- Zingaya
- 40+ Other WebRTC players

Conclusions

- Drivers and inhibitors
- Use cases
- Monetisation, business models and revenues
- Recommendations for all telecom operators
- Recommendations for mobile operators
- Recommendations for fixed & cable operators
- Recommendations for network equipment vendors
- Recommendations for industry bodies & regulators
- Recommendations for investors
- Recommendations for web companies & developers
- Recommendations for device vendors
- Recommendations for Internet VoIP & messaging companies

For more information visit http://www.researchandmarkets.com/research/gqmfh4/webrtc_market

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