WakeUp® Drink Offsets "Post-Lunch Dip Syndrome"

TEL AVIV, Israel, Sept. 23, 2014 /PRNewswire/ -- A recent clinical study supports using a new, natural beverage to overcome "Post-lunch Dip Syndrome" (PLD). Backed by research at the Rambam Health Care Campus and the Technion medical faculty in Haifa, Israel, the new "WakeUp® post-lunch waker" daily beverage helps alleviate after-lunch fatigue. The study, published in the Israel Medical Association Journal, showed that, unlike caffeine, WakeUp has a long-lasting effect and is not affiliated with elevated blood pressure or pulse rate.

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The loss of productive time in the workplace in the U.S. costs more than $135 billion—more than $100 billion from fatigue and exhaustion that lead to feelings of poor health, and $35 billion as a direct result of fatigue. More than 85% of lost time occurred in the workplace, not from absence. The study involved 30,000 American workers and was published in the Journal of Occupational and Environmental Management.

"PLD is a significant and costly problem," says Eli Faraggi, CEO of Inno-Bev and developer of WakeUp. "With this afternoon drowsiness comes reduced productivity, lower work quality and an increase in errors, accidents and injuries. Known solutions for PLD, such as drinking coffee or energy drinks, can boost alertness and performance for a short time, but also can raise blood pressure or pulse, impact mood and eventually lose effectiveness due to increased tolerance. WakeUp can help improve productivity while helping keep employees healthy and safe."

Since PLD is embedded in our biological clock, about seven hours after waking up the body systems actually slow down—blood pressure, body temperature and cortisone/cortisol levels drop, and blood glucose levels fluctuate.

A double-blind, placebo-controlled study, published in the Israel Medical Association Journal, assessed the effectiveness of WakeUp in combatting afternoon sleepiness. Blood pressure and pulse were higher two hours after caffeine ingestion, compared to both Wake up and a placebo. Unlike caffeine, Wake Up was not associated with increased heart rate and blood pressure.

The results of that study support Wake Up as an appropriate and effective drink to counteract the somnolence and reduced performance in the post-lunch hours and further suggest that a single dose of the proprietary blend of research-backed herbal ingredients in WakeUp is effective in counteracting the drowsiness that occurs after the lunch hour.

In all tests, both WakeUp drink and caffeine beverages were significantly superior to the placebo 30 minutes after lunch. However, two hours after lunch, performance deteriorated in volunteers who drank the caffeine beverage, while those who drank WakeUp continued to show a significant benefit.

About Inno-Bev

Inno-Bev Ltd. is engaged in the development of beverages and nutritional supplements for both Israel and international markets. A team of the best producers and professionals apply their expertise to all stages of product development, from initial concept through production and marketing.

SOURCE Inno-Bev Ltd.