Unlocking Lucrative Opportunities: Sexual Wellness Market Projected to Reach $54 Billion by 2028, Creating a $19 Billion Investment Potential for Vendors - Arizton

CHICAGO, June 6, 2023 /PRNewswire/ -- According to Arizton's latest research report, the sexual wellness market will grow at a CAGR of 7.45% during 2022-2028.

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The Emergence of a New Sexual Culture Propels Growth in the Sexual Wellness Market

The ongoing creation of a new sexual culture devoid of the stigma attached to the concept of sex is witnessing the exploration of sexual fantasies, driving the change in attitudes, and linking sexual wellness to a healthy lifestyle. These products have garnered extensive media exposure and a supportive environment encouraging new players to enter the sexual wellness market and serve customer needs and requirements. The sexual wellness market had passed the phase when sexual wellness products used to be sold in down-market shops. Recently, there has been a remarkable shift in consumer interest and attitude. Conversations on sexual fantasies and pleasure have rapidly amplified and have begun to come to the forefront. This factor has created a phenomenal shift in consumer expectations and acceptability of sexual wellness products in the mainstream market.

Sexual Wellness Market Report Scope

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Promotional Strategies Keep the Manufacturers at the Forefront

To keep manufacturers at the forefront, it's crucial to implement effective promotional strategies that showcase their products, enhance brand visibility, and attract potential customers. 

• Large-scale condom and other sexual wellness product promotion have enabled the government and vendors to reach the population, especially in the South region, where there is a huge burden of HIV/STI infections and unmet contraceptive needs.
• Vendors are likely to adopt multiple marketing and promotional channels, with social media expected to make the most significant impact.
• Vendors in the sexual wellness market widely use media platforms for multiple marketing, such as community outreach, advertisements, and social media.
• Adapting promotion through mass media channels and understanding the demographic and behavioral changes enable vendors to reach widespread audiences.
• Promotional activities targeting the young population in all regions by focusing on social norms, beliefs, and condom use behavior are expected to boost the sales and distribution of sexual wellness products in the sexual wellness market.

Intense Competition and Low-Cost Manufacturing Drive Growth in Sexual Wellness Market

Manufacturers in the sexual wellness industry have strongly emphasized cost-efficient production processes. With a keen focus on procurement efficiency, they are striving to achieve their targets and meet growing demands. This drive for efficiency is expected to result in intense competition, leading to continued market growth. As economies of scale are realized, product costs and end-user prices will decline significantly in the coming years.

Manufacturers and governments are exploring substituting critical raw materials to counter potential supply disruptions. This strategic approach aims to mitigate supply risks by reducing the demand for specific materials, ensuring a steady supply chain.

China, Thailand, and Malaysia have emerged as the primary manufacturing hubs for the global sexual wellness product market, accounting for over 70% of global production. Many companies have outsourced manufacturing to China, relying on genuine facilities that adhere to good manufacturing practices, ensuring the production of high-quality products. These products are then exported from China to various countries and distributed through various channels. In countries such as the US and the UK, finished sexual wellness products are predominantly sold in sex specialty stores, supermarkets, hypermarkets, or online platforms.

As the sexual wellness market grows, manufacturers are driving innovation, cost-efficiency, and strategic sourcing strategies to meet consumer demands and foster a competitive market landscape.

Key Company Profiles

• Lifestyles
• Church & Dwight
• Diamond Products
• Reckitt Benckiser Group
• Okamoto Industries
• Karex Berhad
• Doc Johnson
• Bally
• Beate Uhse
• Beijing Aimer
• Bijoux Indiscrets
• BILLY BOY (MAPA GMBH)
• BioFilm
• BMS Factory
• Bodywise
• B.Cumming
• Caution wear
• CalExotics
• Calvin Klein (PVH CORP)
• Convex Latex
• Cosmo Lady
• Cupid Limited
• Dongkuk Techco
• Double One
• Eau Zone Oils & Fragrances
• European Lingerie Group AB (ELG)
• Embry
• Empowered Products
• Fuji Latex
• Good Clean Love
• Guy & O'Neill
• GLYDE
• Hathor Professional Skincare
• HBM Group
• Hello Cake,
• HLL Lifecare
• ID Lubricants
• INNOLATEX LIMITED
• Innova Quality
• Innovus Pharma
• Japan Long-Tie (China)
• KAMYRA condoms
• L Brands (LVMH)
• La Maison Lejaby
• La Perla
• LELO
• Live Well Brands
• Lovehoney Group
• LTC Healthcare
• Mankind Pharma
• Mayor Laboratories
• MD Science Lab
• MISTER SIZE
• MTLC Latex
• Nulatex
• Orient Industry
• PHE
• pjur group
• Ritex
• R&S Consumer Goods
• Sagami Rubber Industries
• Sensuous Beauty
• Shandong Ming Yuan Latex
• Shanghai Dahua Medical Apparatus/Path
• Silk Parasol
• Skins Sexual Health
• Sliquid
• StaySafe Condoms (BY ADVACARE PHARMA)
• STRATA Various Product Design
• Suki (OhMiBod)
• Sustain Natural
• Tenga
• Thai Nippon Rubber Industry (TNR)
• The Yes Company
• Tianjin Condombao Medical Polyurethane Tech
• Topco Sales
• Trigg Laboratories
• Triumph
• Unique Condoms International
• Veru Healthcare/The Female Health Company
• XR Brands
• Kaamastra

Market Segmentation

Product

• Sex Toys
• Condoms
• Exotic Lingerie
• Sexual Lubricants
• Others

Sex Toys

• Vibrators
• Rubber Pennies
• Cock Rings
• Anal Beads
• Rubber Vaginas
• Blindfolds/Feathers
• Harness & Strap-on-Penises
• Bondage Gear

Condoms

• Gender
• Material
• End-users

Condoms by Gender

• Male
• Female

Condoms by Material

• Latex
• Non-latex

Condoms by End-users

• Branded
• Institutional

Exotic Lingerie

Sexual Lubricants

• Water-based
• Silicon-based
• Oil-based
• Hybrid

Others

Gender

• Male
• Female

Distribution

• Retail
• Online

Geography

• APAC
• China
• Japan
• India
• Australia
• South Korea
• Indonesia
• Malaysia
• Singapore
• New Zealand
• Thailand
• Philippines
• Vietnam
• Sri Lanka
• Europe
• The UK
• Germany
• France
• Spain
• Italy
• Netherlands
• Poland
• Sweden
• Denmark
• Norway
• North America
• The US
• Canada
• Middle East & Africa
• The UAE
• Kenya
• Saudi Arabia
• South Africa
• Algeria
• Nigeria
• Ethiopia
• Latin America
• Brazil
• Mexico
• Argentina
• Colombia
• Peru
• Chile

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Table of Content

1 RESEARCH METHODOLOGY

2 RESEARCH OBJECTIVES

3 RESEARCH PROCESS

4 SCOPE & COVERAGE

4.1 MARKET DEFINITION

4.1.1 INCLUSIONS

4.1.2 EXCLUSIONS

4.1.3 MARKET ESTIMATION CAVEATS

4.2 BASE YEAR

4.3 SCOPE OF THE STUDY

4.3.1 MARKET SEGMENTATION BY PRODUCT

4.3.2 MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

4.3.3 MARKET SEGMENTATION BY GENDER

4.3.4 MARKET SEGMENTATION BY GEOGRAPHY

5 REPORT ASSUMPTIONS & CAVEATS

5.1 KEY CAVEATS

5.2 CURRENCY CONVERSION

5.3 MARKET DERIVATION

6 PREMIUM INSIGHTS

6.1 MARKET DEFINITION

6.2 REPORT OVERVIEW

6.3 MARKET SNAPSHOT

6.4 PROMOTIONAL STRATEGIES

6.5 ANALYSIS OF OPPORTUNITIES & CHALLENGES

6.6 SEGMENT ANALYSIS

6.7 REGIONAL ANALYSIS

6.8 COMPETITIVE LANDSCAPE

7 INTRODUCTION

7.1 OVERVIEW

7.2 UNFPA STRATEGY FOR FAMILY PLANNING

7.2.1 UNFPA STRATEGIC PRIORITIES FOR ACTION

7.2.2 BARRIERS TO FAMILY PLANNING

7.3 FAMILY PLANNING ANALYSIS

7.4 HIV & AIDS

7.5 KEY INSIGHTS

7.6 PROMOTIONAL STRATEGIES

7.7 CONDOM MARKET

7.7.1 PRODUCTION PROCESS

7.7.2 ADDITIVES

7.7.3 RAW MATERIALS PROCUREMENT

7.7.4 MANUFACTURERS

7.7.5 DISTRIBUTION LANDSCAPE

7.8 SEXUAL LUBRICANTS MARKET

7.8.1 RAW MATERIAL PROCUREMENT

7.8.2 MANUFACTURERS

7.8.3 DISTRIBUTION LANDSCAPE

7.9 NATIONAL CONDOM DISTRIBUTION SERVICE

7.10 BRANDING STRATEGIES

7.11 PRICING ANALYSIS

8 MARKET OPPORTUNITIES & TRENDS

8.1 GROWING PENETRATION OF DIGITAL MARKETPLACES

8.2 RISING USE OF DATING APPLICATIONS IN APAC

8.3 SHIFT TOWARD FEMALE CONDOMS

8.4 INCREASE IN SEXUAL WELLNESS FESTIVALS, TRADE SHOWS, & EXPOS

8.5 INNOVATIONS IN CONDOM DESIGNS

9 MARKET GROWTH ENABLERS

9.1 SEX EDUCATION PROGRAMS DRIVING AWARENESS

9.2 RISE IN PREVALENCE OF SEXUALLY TRANSMITTED INFECTIONS

9.3 SURGE IN ACCEPTANCE OF SEXUAL WELLNESS PRODUCTS AMONG WOMEN

9.4 GOVERNMENT INITIATIVES FOR FREE CONDOM DISTRIBUTION

9.5 EVOLVING GENDER-NEUTRAL TONE

10 MARKET RESTRAINTS

10.1 LIMITED POPULARITY, AVAILABILITY, & AFFORDABILITY OF FEMALE CONDOMS

10.2 RISE IN PRODUCT COUNTERFEITING

10.3 EASY AVAILABILITY OF SUBSTITUTES FOR CONDOMS

10.4 PSYCHOLOGICAL BARRIERS AMONG CONSUMERS

10.5 LACK OF INVESTOR CONFIDENCE IN POTENTIAL START-UPS

11 VALUE CHAIN ANALYSIS

11.1 OVERVIEW

11.1.1 RAW MATERIAL SUPPLIES

11.1.2 MANUFACTURERS

11.1.3 DISTRIBUTORS/DEALERS

11.1.4 RETAILERS

11.1.5 END USERS

12 MARKET LANDSCAPE

12.1 MARKET OVERVIEW

12.1.1 KEY INSIGHTS

12.1.2 DEMAND INSIGHTS

12.1.3 MARKETING & ADVERTISING STRATEGIES

12.1.4 MARKETING STRATEGIES BY VENDORS

12.1.5 DISTRIBUTION STRATEGIES

12.1.6 VENDOR ANALYSIS

12.1.7 DEMOGRAPHICAL ANALYSIS

12.1.8 SUBSTITUTE PRODUCTS ANALYSIS FOR CONDOMS

12.1.9 CONSUMER BEHAVIOR & AWARENESS

12.1.10 EFFORTS FOR FAMILY PLANNING & BIRTH CONTROL DRIVING MARKET

12.2 MARKET SIZE & FORECAST

12.3 GLOBAL SEXUAL WELLNESS MARKET BY PRODUCT

12.3.1 MARKET SIZE & FORECAST

12.4 GLOBAL SEX TOYS

12.4.1 MARKET SIZE & FORECAST

12.5 GLOBAL CONDOM MARKET BY GENDER

12.5.1 MARKET SIZE & FORECAST

12.6 GLOBAL CONDOM MARKET BY MATERIAL

12.6.1 MARKET SIZE & FORECAST

12.7 GLOBAL CONDOM MARKET BY END-USER

12.7.1 MARKET SIZE & FORECAST

12.8 GLOBAL SEXUAL LUBRICANT MARKET

12.8.1 MARKET SIZE & FORECAST

12.9 GLOBAL SEXUAL WELLNESS MARKET BY GENDER

12.9.1 MARKET SIZE & FORECAST

12.10 FIVE FORCES ANALYSIS

12.10.1 THREAT OF NEW ENTRANTS

12.10.2 BARGAINING POWER OF SUPPLIERS

12.10.3 BARGAINING POWER OF BUYERS

12.10.4 THREAT OF SUBSTITUTES

12.10.5 COMPETITIVE RIVALRY

13 PRODUCT

13.1 MARKET SNAPSHOT & GROWTH ENGINE

13.2 MARKET OVERVIEW

14 SEX TOYS

14.1 MARKET SNAPSHOT & GROWTH ENGINE

14.2 MARKET OVERVIEW

14.3 MARKET SIZE & FORECAST

14.4 MARKET BY GEOGRAPHY

14.5 SEX TOYS MARKET BY SUB-PRODUCTS

15 CONDOMS

15.1 MARKET SNAPSHOT & GROWTH ENGINE

15.2 MARKET OVERVIEW

15.3 MARKET SIZE & FORECAST

15.4 MARKET BY GEOGRAPHY

16 CONDOMS MARKET BY GENDER

16.1 MARKET SNAPSHOT & GROWTH ENGINE

16.2 MARKET OVERVIEW

16.3 MALE CONDOMS

16.3.1 MARKET OVERVIEW

16.3.2 MARKET SIZE & FORECAST

16.3.3 MARKET BY GEOGRAPHY

16.4 FEMALE CONDOMS

16.4.1 MARKET OVERVIEW

16.4.2 MARKET SIZE & FORECAST

16.4.3 MARKET BY GEOGRAPHY

17 CONDOMS MARKET BY MATERIAL

17.1 MARKET SNAPSHOT & GROWTH ENGINE

17.2 MARKET OVERVIEW

17.3 LATEX

17.3.1 MARKET OVERVIEW

17.3.2 MARKET SIZE & FORECAST

17.3.3 MARKET BY GEOGRAPHY

17.4 NON-LATEX

17.4.1 MARKET OVERVIEW

17.4.2 MARKET SIZE & FORECAST

17.4.3 MARKET BY GEOGRAPHY

18 CONDOMS MARKET BY END USERS

18.1 MARKET SNAPSHOT & GROWTH ENGINE

18.2 MARKET OVERVIEW

18.3 BRANDED

18.3.1 MARKET OVERVIEW

18.3.2 MARKET SIZE & FORECAST

18.3.3 MARKET BY GEOGRAPHY

18.4 INSTITUTIONAL

18.4.1 MARKET OVERVIEW

18.4.2 MARKET SIZE & FORECAST

18.4.3 MARKET BY GEOGRAPHY

19 EXOTIC LINGERIE

19.1 MARKET OVERVIEW

19.2 MARKET SIZE & FORECAST

19.3 MARKET BY GEOGRAPHY

20 SEXUAL LUBRICANTS

20.1 MARKET SNAPSHOT & GROWTH ENGINE

20.2 MARKET OVERVIEW

20.3 MARKET SIZE & FORECAST

20.4 MARKET BY GEOGRAPHY

20.5 WATER-BASED

20.5.1 MARKET OVERVIEW

20.5.2 MARKET SIZE & FORECAST

20.5.3 MARKET BY GEOGRAPHY

20.6 SILICONE-BASED

20.6.1 MARKET OVERVIEW

20.6.2 MARKET SIZE & FORECAST

20.6.3 MARKET BY GEOGRAPHY

20.7 OIL-BASED

20.7.1 MARKET OVERVIEW

20.7.2 MARKET SIZE & FORECAST

20.7.3 MARKET BY GEOGRAPHY

20.8 HYBRID

20.8.1 MARKET OVERVIEW

20.8.2 MARKET SIZE & FORECAST

20.8.3 MARKET BY GEOGRAPHY

21 OTHER

21.1 MARKET OVERVIEW

21.2 MARKET SIZE & FORECAST

21.3 MARKET BY GEOGRAPHY

22 GENDER

22.1 MARKET SNAPSHOT & GROWTH ENGINE

22.2 MARKET OVERVIEW

22.3 MALE

22.3.1 MARKET OVERVIEW

22.3.2 MARKET SIZE & FORECAST

22.3.3 MARKET BY GEOGRAPHY

22.4 FEMALE

22.4.1 MARKET OVERVIEW

22.4.2 MARKET SIZE & FORECAST

22.4.3 MARKET BY GEOGRAPHY

23 DISTRIBUTION CHANNEL

23.1 MARKET OVERVIEW

23.1.1 MANUFACTURE, PRODUCTION & DISTRIBUTION

23.1.2 DISTRIBUTION THROUGH WHOLESALERS & RETAIL

23.1.3 ONLINE NETWORK

24 GEOGRAPHY

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