NEW YORK, July 12, 2019 /PRNewswire/ -- Today, TIDAL, announced that critically acclaimed documentary, 'Unbanned: The Legend of AJ1' will stream on the global music and entertainment platform starting on July 20th at 10:00 am ET.
Unbanned explores the dynamic life of AJ1 from its unlikely origins to its role in disrupting NBA rules, birthing sneaker culture, and influencing a social and cultural revolution. Members can further explore the impact and influence of Michael Jordan in TIDAL's expertly curated "Check The Rhyme: Michael Jordan" playlist here. TIDAL has also curated a special playlist called “Songs From and Inspired by Unbanned.”
“This film is as much about the culture of hip hop as it is about sneakers or basketball or fashion, so to have it celebrated on TIDAL with TIDAL’s fans, fans united by their love of these things in the deepest and most authentic way, is extremely rewarding and important to us as filmmakers and is why we made this film in the first place” said the film’s Writer, Director and Producer, Dexton Deboree.
"The Air Jordan 1 is an icon that has transcended sports, music and movies to become a cross-cultural global phenomenon," said Tony Gervino, TIDAL's SVP of Culture and Content. "This is a sneaker that connects generations and is an integral part of the zeitgeist for which TIDAL curates a daily soundtrack."
TIDAL members will be able to watch the documentary beginning on July 20th on TIDAL.com/Unbanned. Members in New York and Berlin can enter for a chance to attend the launch events via TIDAL's social channels.
TIDAL is an artist-owned global music and entertainment platform that brings artists and fans closer together through unique original content and exclusive events. Available in 53 countries, the streaming service has more than 60 million songs and 250,000 high quality videos in its catalog along with original video series, podcasts, thousands of expertly curated playlists and artist discovery via TIDAL Rising. With the commitment of its owners to create a more sustainable model for the music industry, TIDAL is available in premium and HiFi tiers—which includes Master Quality Authenticated (MQA) recordings.