LONDON, March 7, 2016 /PRNewswire/ --
In a unique communications partnership, The Independent Game Developers' Association (TIGA) and ITN Productions are producing a news and current affairs-style programme which will explore the future of the gaming industry. It will tell the story of a thriving industry that given the right support and encouragement at home, could see the UK reach its full potential on the global stage. ITN Productions will also be TIGA's official media partner for the prestigious 2016 TIGA Games Industry Awards.
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The aim is to share knowledge and heighten awareness among policy makers, politicians and the wider public about the significant role that the gaming sector plays in the strength of the UK economy. Not only this, but also to challenge & change perceptions, show the prospect of a satisfying career in a dynamic and alluring sector and give the sector the exposure & recognition that it deserves.
Changing the Game will be an in-depth, online programme providing a unique platform to stimulate debate. It will champion success, expertise and achievement, celebrate innovation and encourage the exchange of ideas. The news-style piece will combine key interviews and news-style reports with sponsored editorial profiles of some of the leading organisations in the gaming industry.
Premiered at the TIGA Awards in mid-November, Changing the Game will form part of an extensive communications campaign featuring TIGA members, professional partners, influential individuals within government, parliament and industry, as well as journalists, writers and bloggers.
Simon Shelley, Head of Industry News, ITN Productions, said: 'ITN Productions is delighted to be partnering with TIGA, to examine the expertise and skill that exists in the games industry and understand the support required from government to ensure that this dynamic industry continues to flourish in the UK.
'We're excited to embark on this project and engage with key organisations and people dedicated to shaping the future of the games industry.'
Dr Richard Wilson, TIGA CEO says: 'TIGA's focus is on strengthening the games development sector. Our partnership with ITN Productions will enable us to demonstrate the economic potential of the sector, articulate our policy agenda to government and further our engagement with key Ministers and MPs.
'Our alliance with ITN Productions will also enable us to highlight excellent games studios, illustrate innovation in the video games industry and showcase best practice in higher education. I am delighted that ITN Productions will be TIGA's media partner for the 2016 TIGA Games Industry Awards and we look forward to working with ITN Productions over the months and years ahead.'
About TIGA
TIGA is the network for games developers and digital publishers and the trade association representing the video games industry. Our core purpose is to strengthen the games development and digital publishing sector. We achieve this by campaigning for the industry in the corridors of power, championing the industry in the media and helping our members commercially.
TIGA is intent on building an enduring organisation which continually improves; a business that will make a significant impact on the games industry and so benefit our membership and the wider economy. Since 2010, TIGA has won 24 business awards, an achievement which reflects TIGA's drive for improvement and to meet best practice.
For more information visit: http://www.tiga.org
About ITN Productions
ITN Productions is ITN's bespoke production hub producing creative and commercially valuable content for the business, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news items and sponsored editorial profiles.
For more information visit: http://www.itnproductions.co.uk
For more information, or to participate in the programme, please contact Jonathan Love, Programming Director at ITN Productions on jonathan.love@itn.co.uk or +44(0)20-7430-4209.
Emilie Charron, ITN Productions, +44(0)207-430-4708, emilie.charron@itn.co.uk
Richard Wilson, TIGA, CEO, richard.wilson@tiga.org
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