Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Third Exciting Year for Online Art Magazine


News provided by

Cassone Art Limited

12 Aug, 2013, 13:00 GMT

Share this article

Share toX

Share this article

Share toX

LONDON, August 12, 2013 /PRNewswire/ --

Cassone: The International Online Magazine of Art and Art Books  is a lively, constantly updated source of articles and reviews on all aspects of visual art. This is a magazine for art lovers, written in English not 'artspeak'.

Sue Ward, editor of Cassone: The International Online Magazine of Art and Art Books, talks to art writer Alette Rye Scales.

ARS:  Why the name, 'Cassone'?

SW: Well, all the good names with 'art' in the title were already taken so we brainstormed and came up with Cassone (ca-soh-neh) - it's Italian and means a chest or box, but specifically it was what wealthy Renaissance brides used to carry their trousseau to their marital home - so it's a box full of beautiful things.

ARS: What do you think is special about Cassone? There is a lot of information out on the Web and many art magazines have online versions now.

SW: It is the wide-ranging editorial mix of Cassone that makes it special, together with our commitment to accessible, jargon-free writing. So many people complain about 'artspeak' - Cassone is written in English! Also, at only £10 a year (£5 for full-time or part-time students) the price should not deter anyone who is interested. Our Art News pages are free without subscription, and we offer a free week's subscription to anyone interested - once people try, they usually buy!

ARS: Why did you decide to launch Cassone?

SW: I had worked for years editing The Art Book, the print magazine I founded 17 years ago, and for much of that time Frances Follin had worked with me on the pre-press side. When that closed a lot of people said we should start something online, and during a slightly boozy lunch, Frances and I decided we would do just that!  

We sought advice and received encouragement from many people in art publishing and the art world; Roger Thorp at Tate Publishing and Thomas Neurath of Thames & Hudson were particularly helpful and encouraging. Cassone has only a very small team - we have had to learn a lot very fast.

ARS: How has the magazine developed?

SW: We have a great range of contributors, not just in the UK but also abroad and have attracted more as we have gone along. It is important to us to cover events far and wide, so we often review exhibitions in New York, for instance, but there are reviews of exhibitions across Europe and other parts of the UK and USA. We have also had contributions from Australia and New Zealand, and recently from India. We carry book reviews, interviews with artists, and articles about places likely to interest art lovers.

Unlike a print magazine, where you would have to store a lot of paper if you want to retain past issues, a Web magazine carries its archive with it. If you subscribe you have access to hundreds of articles and reviews going back to our launch in 2011. We often put links in text so that it is easy to find related material published in an earlier issue.

ARS: What is your readership?

SW: Cassone is aimed at the mainstream art lover. The sort of person who goes to exhibitions regularly, is a member of the Tate, the Art Fund and/or a museum's 'friends' organization, etc. Many of our readers are students - both young full-time students and older part-time ones. All our reviews and articles are written for a general audience. Many are written by established academics but they are not written for academics. Our 'traffic light' system indicates to the reader whether a book we have reviewed is for the general reader, or is more suitable for undergraduates or academics. But any review of an 'academic' book in Cassone is there to inform and interest the general reader; we are not publishing 'academic' reviews.

ARS: What sort of art do you cover?

SW: Cassone covers a broad spectrum of visual culture: painting and sculpture of every period, photography, interior design and garden design, architecture, film and video art, and installation art. Whether your interest lies in the Renaissance or more recent centuries, in Michelangelo or Damien Hirst, in Gothic architecture or 21st-century buildings, Impressionism or postmodernism, Turner or the Turner Prize, there is much to engage you in Cassone.

ARS: I see you have an international selection of art historians on your editorial and advisory boards.

SW: Yes, these are all people I have known professionally and worked with for a long time. A number, including Frances and myself, are members of the Association of Art Historians (AAH). Part of the AAH's mission is 'to promote the public understanding of art history' and that is part of Cassone's mission too, though of course we have a wide-ranging interest in the contemporary as well as the historic.

Note for editors

Cassone: The International Online Magazine of Art and Art Books was launched in May 2011, published by Cassone Art Limited (Directors Ms Sue Ward MA and Dr Frances Follin). Its mission is to interest, entertain and inform art lovers. It is updated every month: in alternate months the entire content is replaced; in interim months a small selection of new articles/reviews are added. The Art News pages are free to access and updated several times a week. All past content is maintained in an archive accessible to subscribers. Subscribers receive a monthly email advising them of the new content for that month, with links to the magazine. Cassone's contributors are art historians, art critics and art writers who want to share their love of and enthusiasm for art in all its many forms.

For more information or images contact Sue Ward on sue.ward@cassone-art.com  or Frances Follin on production@cassone-art.com or +44(0)2084670512.

Images available from production@cassone-art.com

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.