CHAM, Switzerland, April 19, 2017 /PRNewswire/ --
Optimal insights for optimal results: with a globally unique database, the Boost Group enables retailers to conceive collectible promotions that are customized to perfectly appeal to the preferences of each target group.
In collaboration with the internationally renowned market-research company YouGov, the Boost Group conducted a globally unique study to identify the opinions and preferences of two target groups that are decisively important for purchases in supermarkets: mothers, and children between the ages of six and fourteen. Based on the results of this study, the Boost Group can now provide retailers with even more accurate advice about which themes and concepts promise the greatest success for a collectibles promotion aimed at the retailers' intended target groups. The study especially investigated age relevance and top-of-mind awareness among children and mothers for the world's top ten licences. In accordance with customers' wishes, the study can be further broadened in the future.
For Boost YouGov interviewed over 6,000 mothers and children in Germany, France, Great Britain, Italy, the Netherlands, Russia, Spain, the USA, Mexico, Colombia, Brazil, China, India, South Korea and Australia. Answers to the online questionnaire were provided by around 250 mothers and 150 children in each country. The survey asked about the top ten licenses in the markets, including Angry Birds, Disney Pixar, emoji, Minions, and Star Wars.
"With this database, we have at our disposal one of the world's largest panels with regard to the popularity of various license characters," Boost's CEO Mario Schwegler explains. "It equips us with a unique tool that enables us to perfectly advise each retailer about their target groups and, on this basis, to develop lastingly successful campaigns for the promotion of collectibles."
The initial results have also convinced YouGov that this panel has unusually strong potential: "The significant differences in character preferences among the individual markets provide unique insights. This makes it possible to perfectly customize concepts for collectible promotions to appeal to the specific preferences of consumers in each market," says Anna Wilson.
Upcoming press releases about this theme will explain the differences in the way consumers around the world evaluate the various license characters and which role mothers and children play in collectibles promotions.
More information about Boost's projects is available at: http://www.boostgroup.eu/en/
For more information about Boost's One-Stop-Shopping please see: http://www.boostgroup.eu
For more information, please visit http://www.yougov.com
Contact: Marlies Hazelaar - Marketing Manager ad interim - firstname.lastname@example.org, +41-58-201-94-94