TCL CSOT Unveils APEX Platform Innovations to Elevate Display Experiences at SID Display Week 2025

SAN JOSE, Calif., May 19, 2025 /PRNewswire/ -- TCL CSOT, a global leader in advanced display technologies, made a commanding appearance at SID Display Week 2025, the premier global summit for the display industry. Reinforcing the strength of its APEX high-end innovation platform - built on four pillars: Amazing - Pleasant Display Experience, Protective - Reliable Vision Health, Eco-friendly - Sustainable Green and Low-carbon, X - Unlimited Future Imagination - the company unveiled a comprehensive portfolio of next-generation displays that redefine user experience, sustainability, and form factor possibilities across scenarios.

Amazing Display Experience: Elevating Visual Immersion

TCL CSOT presented a series of groundbreaking displays designed to deliver outstanding visual clarity, color precision, and immersive form factors - advancing the frontier of what users can see and feel:

• World's Highest Image Quality LCD TV Display (98")
  This 98-inch large-screen LCD TV achieves cinema-grade picture quality by combining an ultra-wide 178° viewing angle with an ultra-low reflectance rate of just 0.8%. Powered by a proprietary RGB Mini-LED backlight system, it delivers a 95% coverage of the BT.2020 color gamut, delivering stunning color depth for a premium home theater experience.
  
  
• World's First Mass Production CUP OLED Notebook Display (14")
  This 14-inch OLED panel features an industry-leading 98% screen-to-body ratio made possible through TCL CSOT's proprietary Camera Under Panel (CUP) technology. With a 4K resolution (3840×2400), 120Hz refresh rate, and full-spectrum color gamut coverage (100% DCI-P3, and Adobe RGB), it delivers professional-grade visual performance.
  
  
• World's First Ultra-Wide Color Gamut OLED Mobile Display (6.36")
  With advanced OLED structural design and optimized materials, this is the world's first FMM OLED mobile display that achieves 95% BT.2020 ultra-wide color gamut coverage (CIE 1931), ensuring exceptional visual excellence for next-generation smartphones.

Protective Vision Health: Designed for Visual Wellbeing

Prioritizing eye-care, TCL CSOT introduced innovations for healthier visual experiences:

• World's First Natural-Spectrum Slim Pad Display (12.1")
  This industry-first LCD tablet display replicates the full visible spectrum of natural sunlight with a 50% natural light ratio - more than double that of conventional displays. The display helps provide a more comfortable viewing experience for extended screen use.

Eco-Friendly Innovation: Driving Sustainable Display Performance

TCL CSOT showcased its continued leadership in energy-efficient design, bringing forward low-power display technologies that balance high performance with environmental responsibility:

• World's First Lowest Power Consumption PLP OLED Mobile Display (6.96")
  This mobile OLED screen achieves a 45% reduction in EL power consumption through advanced panel design and a next-generation high-transmittance color filter. With full BT.2020 color gamut coverage (up to 92%) and seamless IR sensor integration, it ensures high display fidelity while extending device battery life.

• World's Lowest Power LTPO Notebook Display (14.5")
  This LTPO panel transitions seamlessly from 0.3Hz to 120Hz depending on user activity. In static content scenarios, it enables a deep sleep state with power usage as low as 240mW, effectively doubling battery life.

Unlimited Future Imagination: Redefining the Possibilities of Display

Expanding the potential of visual technology beyond conventional formats, TCL CSOT continues to pioneer new paradigms in intelligent design, modularity, and spatial integration:

• World's Narrowest Splicing Dual-Curved Display (23.6")
  Designed for next-generation automotive cockpits, the dual 23.6-inch Mini-LED curved displays offer a seamless 1.0mm panel-to-panel gap, with integrated local dimming zones (9589*2). A hidden wood-grain visual layer blends harmoniously with vehicle interiors, balancing functionality and aesthetics with an ultra-wide color gamut for an immersive driving interface.

APEX Innovation Platform: Enabling the Next Leap in Intelligent Display Experiences

TCL CSOT's full-spectrum showcase at SID 2025 illustrates how the APEX innovation platform is redefining what's possible across every dimension of display: stunning visual quality, trusted vision protection, low-carbon energy performance, and future-facing form innovation. APEX continues to serve as the company's blueprint for next-generation breakthroughs, enabling smarter, more sustainable, and more human-centric display solutions.

About TCL CSOT
Established in 2009, TCL China Star Optoelectronics Technology Co., Ltd. (TCL CSOT) is a leading global innovator in display technologies. Its LCD, OLED, and MLED solutions power applications across TVs, smartphones, tablets, laptops, monitors, automotive systems, VR/XR, and commercial displays. With continuous investment in R&D and a strong global supply ecosystem, TCL CSOT is committed to shaping the future of display technology with intelligent, energy-efficient, and user-centric innovations. As part of TCL's Worldwide Olympic Partnership, TCL CSOT is proud to deliver display solutions that elevate experiences on the global stage.

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