Sperry Van Ness International Corporation Provides Exposure to Help Franchisee Dramatically Increase Revenue
11 Jun, 2015, 08:00 BST
-- International commercial real estate franchisor provided national platform that tripled franchisee earnings to $2.2 million in just over three years
BOSTON, June 11, 2015 /PRNewswire/ -- Sperry Van Ness International Corporation (SVNIC), an international commercial real estate franchisor, announced today that SVN/Bluestone & Hockley in Portland, Oregon has more than tripled its revenue since joining the Sperry Van Ness (SVN®) organization.
SVN CEO Kevin Maggiacomo discusses SVN's Culture of Collaboration
Cliff Hockley, Executive Director of SVN/Bluestone & Hockley, owned and operated Bluestone & Hockley Real Estate Services for 24 years. During that time Hockley built his firm, an independent commercial real estate company providing property management and commercial brokerage services, into a significant regional player in the Portland market. Even with measured success, Hockley lost business to large national firms in his area because of the perception that Bluestone & Hockley was small and local. In order to compete for larger listings, and increase Advisor recruitment, Hockley knew he needed a platform that would garner his firm national reach and exposure.
To achieve his goals, Hockley opened a SVN franchise in June of 2011. Upon joining, SVN/Bluestone & Hockley was grossing about $715,000 in brokerage revenue.
Through SVN's valuable tools and resources, including CRE webinars and a highly effective on-boarding program, SVN/Bluestone & Hockley was able to quickly recruit 10 new Advisors. Both the property management and brokerage divisions of SVN/Bluestone & Hockley have also benefitted from SVN's visibility and reach.
"Most importantly, the SVN network provided a benchmark plan that I was able to use to compare my operations to other similarly sized SVN operations," says SVN/Bluestone & Hockley Executive Director Cliff Hockley, CPM, CCIM. "This enabled me to make key decisions that helped increase profitability."
Gaining major brand alignment with SVN, the 6th Most Recognized Name in Commercial Real Estate, SVN/Bluestone & Hockley has more than tripled its earnings in just over three years. The franchise closed 2014 with more than $2.2 million in brokerage revenue. The firm hopes to reach $3 million in gross revenue in 2015.
SVNIC is the only international commercial real estate firm that markets all of its properties to a 100,000-member brokerage and investment community. Producing $9.1 billion in sales and leasing transactions in 2014, SVNIC shared commission fees with co-operating brokers approximately 80 percent of those transactions. Working with its own competitors to bring the highest bidder to the table allows SVN® Advisors to see gains from closing more deals in less time. Advisors also reap the benefits of the SVNIC cloud-based enterprise system that enables easy, on-the-go access to property listings and client contacts; real-time data sharing; and software that allows for the assembly of professional proposals and marketing materials.
To learn more about becoming an SVNIC commercial real estate business owner, visit http://www.svnglobal.com.
Sperry Van Ness® franchises are available to qualified prospective franchisees, and only in certain regions or countries. Sperry Van Ness International Corp. will not offer or sell a franchise unless the offering is registered (or exempt) or otherwise qualifies under local franchise or investment laws. This offer is not being directed to residents of the United States.
About Sperry Van Ness International Corporation
Sperry Van Ness International Corporation (SVNIC), a commercial real estate brokerage franchisor headquartered in Boston, MA, is one of the industry's most recognized brands based on the annual Lipsey Top Brand Survey. With more than 180 locations in 200 markets, Sperry Van Ness® Commercial Real Estate Advisors provide sales, leasing, and property management services. All Sperry Van Ness offices are independently owned and operated. For more information, visit http://www.svn.com.
Contact
Albert Mendoza
al.mendoza@svn.com
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