Research and Markets - North America Stationery & Cards Market CAGR Growth of 4.94% by 2020 - Trends, Technologies & Opportunities Report 2016-2020 - Key Vendors: ACCO Brands, American Greetings, WH Smith
The report forecasts the stationery and cards market in North America to grow at a CAGR of 4.94% during the period 2016-2020.
Commenting on the report, an analyst from the research team said: A current trend playing a role in market growth is the rising demand for luxury stationery items. The increase in the purchase of luxury stationery items is a recent trend observed in the market, although the trend is at a nascent stage. Executives and other business customers use luxury stationery items, such as attractive greeting cards, leather pen cases, and engraved pens; these are also used as gift items. The business customers are ready to pay for the price as it signifies their status in the society as well as in the work atmosphere. The increased use of extravagant notebooks and digital pens is creating a demand for luxury stationery items, which in turn is augmenting the growth of the market.
According to the report, a key growth driver is personalized stationery. Advances in printing technologies, developments in software, and an increase in the demand from consumers are providing new opportunities for personalization of products, boosting value for consumers. Manufacturers have improvised on the traditional stationery items, in terms of design, to meet the consumers' desire for stylish alternatives.
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?