Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Redefine Meat Announces Senior Appointments of Former Nestle and Unilever Executives Ahead of European Launch


News provided by

Redefine Meat

14 Oct, 2021, 08:00 GMT

Share this article

Share toX

Share this article

Share toX

- Edwin Bark and Adrian Sagman's transition from traditional food to New-Meat bolsters Redefine Meat's plans to become a market leader

- Bark to lead Redefine Meat's EMEA business; Sagman to drive global sales development

REHOVOT, Israel, Oct. 14, 2021 /PRNewswire/ --  Redefine Meat Ltd, the 'New-Meat' pioneer, announced today a major coup with two new high-profile business leadership appointments as part of the company's aggressive global expansion plans. Ahead of the European commercial launch of New-Meat next month, Redefine Meat has appointed Edwin Bark as Senior Vice President and General Manager EMEA, and Adrian Sagman as Director of Global Sales and Business Development.

Edwin Bark, Senior Vice President and General Manager, EMEA 

Continue Reading
This image opens in the lightbox
Adrian Sagman, Director of Global Sales and Business Development at Redefine Meat
This image opens in the lightbox
Edwin Bark, Senior Vice President and General Manager EMEA at Redefine Meat

Bark brings 25 years of vast international experience in FMCG. His past roles include several years as Managing Director of Nestle's European Plant-Based Food Division, where he was credited for re-igniting the brand, fuelling innovation and expanding the brand's portfolio of plant-based meat products across six new European markets. Through his non-executive positions at alternative food companies, Bark is high-connected to the eco-system and most recently led the establishment of the largest plant-based meat manufacturing plant in Europe.

Following Redefine Meat's successful launch in Israel, with significant market acceptance and endorsement from chefs and consumers, Bark will manage the company's commercial expansion of New-Meat into Europe. This also includes building the organizational infrastructure of the EMEA business, establishing a best-in-class manufacturing and supply chain, and driving the multi-channel go-to-market strategy.

"I am very passionate about health and sustainability, and fully committed to helping repair the world's broken food system by disrupting the meat industry with New-Meat," commented Bark. "Over the years, I have worked on many of the plant-based products available today, and I can genuinely say that what Redefine Meat has achieved so far is nothing short of revolutionary. I'm already hard at work to ensure the European business is set up for success and have no doubt that New-Meat will disrupt the disrupters."

Adrian Sagman, Director of Global Sales and Business Development

With a decade of senior business and marketing roles at Unilever Food Solutions Europe, Sagman was responsible for creating business strategies for high-value food products at an international and local level. He also brings 13 years' experience of managing exports and sales in the food industry, including as Director of Export for the Strauss Group, the largest food manufacturer in Israel.

With a focus on worldwide sales and market introduction of new product categories, Sagman will play a pivotal role in establishing Redefine Meat as a top global meat business. Most notably, Sagman's primary objectives are to optimize the company's worldwide go-to-market strategy, build global partnerships, and drive sales across food services and retail.

"I'm proud to play my part in making New-Meat mainstream across the globe," said Sagman. "Redefine Meat perfectly aligns with my experience of expanding businesses into new territories and creating market demand. But there is also something special about this company: the quality and diversity of meat products, the technological innovation behind it, and the inspirational team at the helm who share my vision of making this world a better place."

Eshchar Ben-Shitrit, CEO and Co-Founder of Redefine Meat added, "Following the incredible reaction to our commercial launch in Israel this summer, we are now ready to bring New-Meat to consumers around the world – starting with Europe next month, and continuing with the US and Asia next year. Edwin and Adrian's experience in scaling businesses and established networks across the food ecosystem will be invaluable in supporting our aggressive growth and taking Redefine Meat to the world stage."

About Redefine Meat

Founded in 2018, Redefine Meat is on a mission to offer 'New-Meat' with the same flavor, texture, and versatility as animal meat, by harnessing technology instead of animals. Aiming to become the world's largest meat company, Redefine Meat creates a wide range of premium meat products using plant-based ingredients – offering the world a new type of delicious meat, that's good for the environment, and kinder to animals. 

Using a range of proprietary and patented technologies and working closely with global chefs and meat experts, Redefine Meat has developed a category-defining New-Meat product portfolio spanning minced meat products and whole-muscle cuts that offer the same flavor, taste and texture as animal meat.  

Redefine Meat is Headquartered in Tel Aviv, Israel, and has over 100 employees. In June 2020, the company received wide acclaim upon unveiling the world's first steak produced using industrial-level 3D printing, offering the same characteristics as beef steak for the first time in history.

For more information, please visit www.redefinemeat.com 

Modal title

Also from this source

From high-end restaurants straight to your kitchen: Redefine Flank Steak Launches in Retail across Europe - bringing the World's First New-Meat Premium Cut to Consumers

From high-end restaurants straight to your kitchen: Redefine Flank Steak Launches in Retail across Europe - bringing the World's First New-Meat Premium Cut to Consumers

Redefine Meat, the pioneer of 'new-meat' – an emerging category of premium-quality meat made from plants – today announces the launch of its...

More Releases From This Source

Explore

Food & Beverages

Food & Beverages

Personnel Announcements

Personnel Announcements

News Releases in Similar Topics

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.