- Food and drink businesses worldwide can sign up now to help fight AIDS this summer.
NEW YORK, April 3, 2015 /PRNewswire/ -- From Michelin-starred restaurants to food trucks, bars and everything in between, EAT (RED) DRINK (RED) SAVE LIVES is a month-long campaign that unites the culinary world around one shared goal - the fight to deliver an AIDS Free Generation.
Video - https://youtu.be/tgZ2xQYrvX8
Starting today, businesses worldwide can sign up to join the global campaign, which raises money and awareness by simply adding a (RED)-inspired item to food and drink menus.
"Anyone who has ever worked in a kitchen knows that the sum of our efforts always far exceeds what any one of us can do individually," explains top chef and campaign spokesman Chef Mario Batali. "This is what EAT (RED) DRINK (RED) SAVE LIVES is about... restaurants, bars and food trucks everywhere working together this June to save lives."
Joining Mario Batali in support of the campaign are a number of today's most world-renowned culinary figures, including Paul Qui, April Bloomfield, Dominique Ansel, Sanjeev Kapoor, Anthony Bourdain, Jose Andres, Art Smith, Michael Mina, Enrique Olvera, Ludo Lefebvre, Jon Shook, Vinny Dotolo - and many more.
To find out how to transform food and drink into a force to fight AIDS, register now at www.eatreddrinkred.org. Here, new and returning participants can find information on how to turn (RED) this June, and access promotional materials to participate in the campaign.
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. To date, (RED) has generated more than $300 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. Global Fund (RED) grants have impacted more than 60 million people with prevention, treatment, counseling, HIV testing and care services.