Pizza Giant Uses Team Members As Stars Of Latest Global Marketing Campaign Displaying Small Steps Of Change That Papa John's Is Making For The Planet
MILTON KEYNES, England, Nov. 3, 2021 /PRNewswire/ -- Marking World Vegan Month, Papa John's is using real crew members – for the first time internationally - as the stars of its latest global Plant Love marketing campaign.
The campaign film here includes real team members proudly holding up pizza boxes displaying the small steps that Papa John's has taken across multiple countries worldwide to plant love for the good of the planet. They include:
The introduction of more environmentally friendly e-scooter deliveries in major cities in Spain
The use of organic ink and natural pulp to help compost pizza boxes in Korea
Pizza deliveries that are 100% Carbon Neutral® certified in Chile – saving the equivalent CO2 emissions as 820 million cell phones annually
The first pizza chain in the Middle East to achieve an award and recognition from PETA for the UAE's range of plant-based pizzas
The introduction of Meat Free Mondays in several Latin American countries (Costa Rica, Panama, Guatemala, Chile) and Spain with discounts on veggie and plant-based pizzas
The first international pizza chain to introduce plant-based cheese in Russia to meet the growth in flexitarian and plant-based customers.
The international marketing campaign complements additional plant-based product launches in several markets including more plant-based cheese and 'NoChicken' options as well as plant-based Papadia options.
A global social media #pizzaboxpledge challenge supports the Plant Love campaign asking customers what they do to plant love for the planet – also writing their responses on a Papa John's pizza box.
The latest global campaign is an evolution of the 'Love Pizza, Love the Planet' campaign, which ran earlier in the year and promoted the importance of nature and natural ingredients in Papa John's pizzas.
Jo Blundell, VP of International Marketing at Papa John's comments: "We are on a journey to continue planting the small seeds of change for the benefit of our planet customers and communities. It, therefore, only felt right to put our Papa John's team members in our latest Plant Love global marketing campaign displaying the small but significant initiatives we have taken together to plant love for the planet."
The Plant Love movement complements Papa John's 'Better Pizza Better Ingredients' promise and the role of nature in making pizzas better. Plant-based ingredients can be found in the brand's fresh not frozen six ingredient dough and in its vine-ripened tomatoes in pizza sauce and veg toppings, and in plant-based cheese and meat alternatives such as Sheese and 'NoChicken'.
As part of its commitment to encourage customers to recycle, Papa John's is always exploring ways to make their packaging range even more sustainable.
Notes to editors
For more information regarding the new Plant Love Pizza Box Pledge campaign, or any of the items available on the Papa John's menu, please visit PapaJohns.com
About Papa John's
Papa John's World, Inc. (NASDAQ: PZZA) opened its doors in 1984 with one goal in mind: BETTER INGREDIENTS. BETTER PIZZA. Papa John's believes that using high quality ingredients leads to superior quality pizzas. Its original dough is made of only six ingredients and is fresh, never frozen. Papa John's tops its pizzas with real cheese made from mozzarella, pizza sauce made with vine-ripened tomatoes that go from vine to can in the same day and meat free of fillers. It was the first national pizza delivery chain to announce the removal of artificial flavors and synthetic colors from its entire food menu. Papa John's is headquartered in Louisville, Ky. and is the world's third-largest pizza delivery company with more than 5,360 restaurants in 48 countries and territories as of September 27, 2020. For more information about the Company or to order pizza online, visit www.PapaJohns.com or download the Papa John's mobile app for iOS or Android.