Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

OSR Enterprises AG and Jaguar Land Rover Are Collaborating to Enhance Advanced Driver Assistance Systems (ADAS), Automated Driving and Securely Connected Technologies for the Era of New Mobility

This image opens in the lightbox

News provided by

OSR Enterprises AG

12 Sep, 2019, 17:43 GMT

Share this article

Share toX

Share this article

Share toX

The collaboration is revealed at the IAA show, where the OSR EVOLVER is integrated in the Jaguar I-PACE

Tomorrow has already arrived

FRANKFURT, Sept. 12, 2019 /PRNewswire/ --

Continue Reading
This image opens in the lightbox
OSR Enterprises AG

  • "We are very excited to share with the automotive world a small portion of our collaboration with our OEM customers. The collaboration between OSR and Jaguar Land Rover is enhancing Advanced Driver Assistance Systems, Automated Driving and securely connected technologies through the integration of the Jaguar I-PACE," says Ms. Orit Shifman, Founder & Group CEO of OSR Enterprises AG. "OSR is referred to by its OEM customers as the Next Generation Tier 1 because of the way we provide integrated solutions for our customers. We are revolutionizing and shortening the traditional processes in the automotive industry by consolidating the architecture of the car, enabling our customers to make the leap into the new automotive era. We do this by providing OEMs with an open, heterogenous, unified, scalable, configurable, uniquely adaptable and cross-functional solution."
  • "We see today that all of our customers already agree with us in the need to consolidate the architecture of the car. We are working with our customers on an exciting path, integrating the capabilities of our advanced technology into cars of today."
  • "This collaboration with OSR is truly remarkable and we are very happy to be on this journey together," says Dr. Gero Kempf, Chief Engineer Jaguar Land Rover & Industrial Professor WMG, Warwick University. "We believe coming state-of-art autonomous user services will benefit from this centralised compute and secure connectivity platform. The very practical and extremely fast hands-on approach backed by OSR's vast experience puts us in a prime position for fast collaborative learning and building our strategy going forward."

The EVOLVER 4th generation

The EVOLVER in its 4th generation is the multi-domain AI brain for vehicles with an advanced architecture, high processing power and AI capabilities that provide the technology for ultra-smart, autonomous and securely connected vehicles.

"OSR's EVOLVER accelerates the mobility evolution and speeds up time to market, enabling OEMs to make the necessary leap from car makers to mobility providers. Leading global OEMs agree with us that this can only be achieved by reconstructing the architecture of the car," says Shifman. "At OSR we follow a 360° holistic approach by designing and building the full hardware and software system. Our Tech is providing freedom and endless possibilities. This is what makes us unique. With OSR as a partner, OEMs place themselves ahead of the curve to lead the evolution in today's competitive market."

"As market leader in the field of centralized computing for the automotive industry and pioneers of the automotive transformation, OSR liberates car makers from their dependency on legacy systems, by removing the limitations of traditional silos of closed, disconnected black boxes. The EVOLVER enables the OEMs potential to provide new business models and services, gives them the freedom to create their own brand experience and strengthens their relationship to their own customers."

At the previous IAA, OSR presented the EVOLVER Generation 3. Today, OSR Enterprises AG is giving an example of the integration of the 4th generation EVOLVER in a car with one of its customers. "Soon we will be able to show much more, and in the foreseeable future we will demonstrate our technology in production vehicles," says Shifman.

A part of the collaboration with the British luxury brand Jaguar Land Rover is visible in the integration of the 4th generation EVOLVER in Jaguar's I-PACE. The following functions provide just a glimpse into the wider scope of advanced capabilities that the collaboration will unfold:

  • Remote driving and vehicle control over 4G & 5G networks as a built-in functionality integrated into the vehicle
  • Open and learning advanced surrounding detection, recognition and prediction as the basis for enhanced safety and automated driving capabilities
  • In-cabin driver and passenger monitoring – extracting human characteristics to enhance safety, comfort, wellbeing and personalization
  • Cyber-secured car network and connectivity – integrated secure validation of communication, including OTA updates

The I-PACE, awarded 2019 World Car of the Year, enhanced with the EVOLVER's pioneering features, will be displayed at OSR's booth in the New Mobility World in Hall 5.

Advanced surrounding detection, situational adaptive recognition, logical prediction of events and intelligent in-cabin monitoring are essential for improved safety and automated driving capabilities. Plus, an integrated secure validation of communication must safeguard the integrity of the vehicle's and passenger's data.

Only the EVOLVER's consolidated architecture, AI capabilities and the hardware and software combination that has been holistically developed for this purpose can provide maximum cyber security and minimum "attack diameter" for hackers.

The EVOLVER Capsule Experience

OSR will also present a glimpse of "The EVOLVER Capsule Experience", demonstrating how its integrated platform is enabling futuristic technological functions already today. The EVOLVER Capsule Experience represents OSR's holistic approach: a centralized AI brain in a vehicle recognizes its environment more reliably and safely, while at the same time creating  unprecedented freedom for the driver and other vehicle occupants. The EVOLVER Capsule Experience demonstrates just a portion of how human-centric OSR's tech is, how it knows exactly what passengers want and feel, and how it adapts to their mood or health to increase their well-being while driving. Powered by EVOLVER, driving in a car becomes a relaxing, inspiring or entertaining experience, making use of time that is usually wasted.

"That's how mobility should be, for all of us. To me, the term technology means functionality, hardware and software that provide a certain capability. What we offer is tech, that is an open enabler, providing freedom and endless possibilities while at the same time not compromising on safety and cybersecurity," says Shifman. "This is what the EVOLVER brings to the automotive industry. In order to fast-forward to tomorrow, the auto world will have to move from integrating technology to using tech. For us, tomorrow has already arrived." 

Location:
Booth B07 at the IAA New Mobility World
Hall 5.0, Messe Frankfurt

About OSR:

OSR Enterprises AG is a Swiss-based, next-generation automotive Tier 1 supplier with R&D centers in Switzerland and Israel. As a market leader in the field of centralized computing systems, OSR has developed the EVOLVER platform, a scalable, heterogenous, holistic and uniquely adaptable multi-domain AI brain. The EVOLVER is a hardware- and software-centralized supercomputer, that can be adapted in accordance with OEM requirements and specifications, and consolidates the electrical and electronic (E/E) architecture of the car. The EVOLVER is the foundation of the next generation of personalized, intelligent and securely connected vehicles.

Photo - https://mma.prnewswire.com/media/975039/IAA_2019.jpg  
Logo - https://mma.prnewswire.com/media/975037/OSR_Enterprises_AG_Logo.jpg

Contact:
Jörg Zwilling
joerg.zwilling@osrenterprises.com
Phone: +41-41-792-75-75, ext. 242
Mobile: +41-79-620-88-28
Web: www.osrenterprises.com

Related Links

https://www.osrenterprises.com

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.