Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

On your bike! voco hotels launches world's first Very Important Peddlers (VIP) service, rewarding guests for each mile they ride


News provided by

IHG Hotels & Resorts

30 Nov, 2022, 15:06 GMT

Share this article

Share toX

Share this article

Share toX

As UK 'bike boom' continues, new research reveals rise in cycling tourism

LONDON, Nov. 30, 2022 /PRNewswire/ -- From now until the 31st of January 2023, premium hotel brand voco hotels, launches new Very Important Peddler (VIP) service, rewarding guests according to the miles they clock up across cities in the UK, reinforcing the brand's sustainability ethos "step by step."

Continue Reading
This image opens in the lightbox
From the Photographer PinPep (PRNewsfoto/IHG Hotels & Resorts)
This image opens in the lightbox
From the Photographer PinPep (PRNewsfoto/IHG Hotels & Resorts)

One of 17 brands in the IHG Hotels & Resorts portfolio, voco hotels is known for its authentic approach to hospitality, including its warm and welcoming invitation to "come on in," while adding charming touches throughout a guest's stay. "Step by step" is voco's sustainability mantra, built on a commitment of innovation and sustainability, and a belief that small steps collectively make a big difference. From duvet and pillow fillings made from 100% recycled materials to using glass water bottles in guest rooms, voco hotels are taking steps to help reduce the impact on the environment.

The launch of the service coincides with a new UK study revealing we are a nation of cycling enthusiasts as 64% of people in the UK are cycling more now than before the pandemic, with one fifth (21%) saying they now cycle significantly more. And, our love of cycling goes beyond the daily work commute, with 20% of people enjoying cycling on holiday, with 65% more likely to cycle on holiday if the hotel provides a bike service.

Exercise (55%) and getting fresh air (45%) are just some of the key motivators for switching to bikes, as well as the desire to reduce their environmental footprint (20%). And whilst 72% recognise that small sustainable changes can add up to make a big positive impact, over half (52%) would be more inclined to act sustainably if they were to be rewarded for their efforts.

Guests who decide to swap four wheels for two to explore the city, will be able to turn their miles into rewards when they book the voco VIP package. With free-of-charge access to a fleet of bicycles, guests can sustainably explore local surroundings and attractions and upon showing their mileage on return, will receive various rewards. Differing per location, treats could include cocktail or hot drink of their choice, a room upgrade, spa treatment offer, discounted food and beverage options and IHG One Rewards points, which can be redeemed across a whole range of experiences.

Julie Cheesman, Head of voco hotels at IHG Hotels & Resorts, said: 

"We know responsible and sustainable travel is high on our guest's agenda, so with our VIP package we are encouraging guests to 'come on in' and experience what makes the voco brand unique, while rewarding them too. To end the year on a high, and approach 2023 with the momentum we intend to carry on, we hope that the miles cycled by our guests contributes in some way to supporting green targets in our communities across the UK and encourages more to tread lightly on our planet."

How does it work?

Available at voco St. David's Cardiff, voco St. John's Solihull, voco Edinburgh – Haymarket, voco Reading, and voco Grand Central Glasgow, guests can reserve the bikes when they book the limited time offer online. Guest will need to prove distance using any tracking app of their choice in order to receive rewards, including: 

2 miles cycled in a day:

  • A delicious cocktail or hot drink of their choice
  • 1,000 IHG One Rewards points

5 miles cycled in a day:

  • A choice of discounted spa treatment, or complimentary treatment subject to availability at participating hotels
  • Food and beverage discounts, a complimentary meal at participating hotels, or afternoon tea at participating hotels
  • 5,000 IHG One Rewards points

10 miles cycled in a day:

  • 10,000 IHG One Rewards points

voco hotels provide guests with a premium experience no matter where in the world they visit. IHG Hotels & Resorts currently operates 41 open voco hotels properties in more than 25 countries around the world with an additional 34 in the global pipeline.

Hotel package details vary by property, click here to choose your location and select "offers." For more information on IHG One Rewards, visit IHGOneRewards.com.

IMAGES AVAILABLE HERE.

Bikes:

The children's bikes are suitable for those aged between 7 and 10 years of age. Safety equipment including helmets and high-vis jackets will be available as part of the hire.

The survey:

Censuswide surveyed 2,000 respondents on behalf of IHG Hotels & Resorts voco hotels, from the UK from 12th to 14th November 2022. The survey was conducted online using panel members who are credited to participate in surveys

About voco hotels: voco hotels combines the reassurance of a big brand with the informality and charm of an individual hotel, providing guests with a dependably premium experience. The name voco, originating from Latin, means 'to invite' and 'call together,' representing the brand's thoughtful, unstuffy and charming nature. voco's reliably different hotels combine individualised service and high-quality touches, from indulgent amenities to big, comfy beds. Guests will always get a warm welcome during a swift check in, a comfy room perfect for unwinding and relaxing, and vibrant bar and restaurant spaces that provide plenty of opportunity to connect and socialise. For more information and to book, visit www.vocohotels.com, and stay connected with us on Facebook and Instagram.

Photo - https://mma.prnewswire.com/media/1958819/Voco_1.jpg
Photo - https://mma.prnewswire.com/media/1958821/Voco_2.jpg

Modal title

Also from this source

Crowne Plaza by IHG Reveals a New Era of Blended Travel with Demand for Far-Reaching Flexibility on Top of Traditional Work-Life Integration

Crowne Plaza by IHG Reveals a New Era of Blended Travel with Demand for Far-Reaching Flexibility on Top of Traditional Work-Life Integration

Crowne Plaza by IHG – one of the world's largest premium hotel brands and a thought-leader in the blended travel space – has released its second...

More Releases From This Source

Explore

Entertainment

Entertainment

Green Technology

Green Technology

Environmental Products & Services

Environmental Products & Services

Fitness/Wellness

Fitness/Wellness

News Releases in Similar Topics

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.