New "Earned Content Platform" Positioning Reflects the Company's Role in Helping Brands Take Advantage of the Explosion of Consumer-Generated Content in Creating Credible Brand Experiences
NEW YORK, June 16, 2016 /PRNewswire/ -- In a world in which consumers increasingly turn to each other's content for information and inspiration about new products, brands are looking to bring this voice into their own consumer engagement. Olapic, the first Visual Earned Content Platform, has been assisting brands in doing this since pioneering the industry in 2010, and today has unveiled a new brand identity and positioning that better represents how the Company helps leading brands tap into this earned content revolution.
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"Brands are realizing they can no longer take a traditional approach to content strategy and are turning to Olapic to activate earned content from real users across all of their channels," said Pau Sabria, co-founder and CEO of Olapic. "It is our mission to help brands open up new opportunities to engage their consumers by providing them access to this steady stream of curated, authentic content that is proven to drive better engagement and ROI. And, as a global company with enterprise scale, we felt it was time to mature our visual identity and brand positioning to bring them in line with the leadership position we continue to own."
Olapic's new brand system includes an overhaul to the Company's website that provides the foundation for the company to articulate this new system. Using three pillars - Curate, Activate, Analyze - Olapic describes its unique approach to helping brands bring earned content into all of their digital and offline strategies.
"It's important for brands to understand the depth of value Olapic provides across their organizations," said Rachel Meranus, CMO of Olapic. "While the mere collection of consumer photos has gone mainstream for brands, Olapic applies machine-learning and human moderation to give our clients assurance they are uncovering the best content, and then helping them to activate it across the entire marketing and e-commerce stack. Our analytics provide actionable insights and data on revenue, performance, and engagement, creating a truly holistic solution."
Olapic's new black and white logo, designed by Brooklyn-based creative agency, Red Antler, is intended to place emphasis on the richness and vibrant nature of the content Olapic collects and curates for brands. It utilizes a custom, contemporary font representing the Company's premium position in the market, while the updated design elements of the website convey a sophisticated, bold and confident style.
Meranus continued, "Our website is both a destination for brands seeking to learn about the earned content revolution, as well as those who are looking to simply learn more about what we do. It was important to strike the balance between providing access to educational information, while illustrating how we help brands drive better engagement with their consumers across all touchpoints."
The rebranding effort will be promoted through an advertising campaign across social channels including Facebook, Instagram and LinkedIn, which launches this week.
Olapic's new brand identity comes on the heels of its March 2016 acquisition of Piqora and solidifies the company's global leadership position as a scalable enterprise-class solution for brands. With more than 200 employees across six countries, Olapic works with hundreds of the world's leading consumer brands including Anthropologie, Coach, Calvin Klein, Dogeared, giggle, JetBlue, Lancome, L'Oreal, NYX Cosmetics, Tag Heuer, and West Elm.
Olapic is the original earned content platform for consumer brands, fuelling marketing programs across all channels with images and videos from real people, uniting engagement and conversion to create powerful branded experiences. An official member of Facebook Marketing Partner program, Instagram Partner program, and Pinterest Partners, Olapic's proprietary technology curates consumer photos and videos from a range of social media sites, and enables brands to determine which content is most effective in driving engagement and conversion. Olapic is headquartered in New York City with offices in California; Cordoba, Argentina; and The United Kingdom. For more information on Olapic, visit www.olapic.com.