LONDON, November 5, 2015 /PRNewswire/ --
15% of parents claim to have used private tuition in the last 12 months, but not all are using a traditional 'at-home' private tutor.
A recent study carried out by YouGov (Oct 2015) on behalf of EdPlace has shown that parents may have started to adopt alternative ways to support their child's education.
New technology and recent capital investments in the sector have meant there are more accessible services available for all budgets. But are parents embracing them? EdPlace wanted to find out:
The study showed that 15% of parents used private tuition in the last 12 months, with a staggering 49% not using a traditional 'at-home' private tutor;
• 51% of parents used a traditional "at-home" private tutor
• 37% of parents used Tuition centres
• 9% used an online tutor
For those who weren't using tuition, 35% said it was too expensive.
The recent investments in the 'edtech' sector, have given parents more options on how to support their child's learning:
Patrick Cooke, Partner & CMO of EdPlace says:
"Investment attention in EdTech has been good and bad for the sector. Whilst it has diversified options for parents, advanced technological innovation and some great businesses have come to market; the surge has also led to the influx of dubious content and 'quick-buck' strategies, like we're seeing with some of the 'moocs'.
I'm keen to see the market mature. I'd like to see greater quality content, integrated with truly innovative and intuitive technology. There've have been some crunchy deals, but I'm yet to hear of any truly impactful businesses like Lovefilm was to the film industry, Spotify to music and uber to the personal transportation market."
About the research:
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 6,233 adults, of whom 1,203 were parents of children aged 5 to 18. Fieldwork was undertaken between 14th - 16th October 2015. Surveys were done online. figures have been weighted and are representative of all GB adults.
• 15% of parents claimed to use tuition in the last 12months
• On average, people spent 2.2 hours a week on private tuition
• Typical household spent £2.3k p/y on private tuition
EdPlace is an adaptive learning resource designed to empower parents in their child's education. Covering English, maths and science it provides the best, qualified coverage of the Curriculum outside the classroom.
In September 2012, the Company launched EdPlace.com. By the end of 2014 the Company had grown its subscribers and sales by over 200% and its underlying customer lifetime by over 25%.
The team consists of Will Paterson (founder & MD), Pat Cooke (Partner & CMO), Will Lord (head of tech), William Frewen (chairman) and Mike Marchant (education advisor). Their full biographies are available on request.
Later this month, EdPlace will be running a crowdcube campaign to invest in:
• Online, affordable group tuition delivered by qualified teachers
• Personalised learning methodology
• Increasing its qualified content base
• Specific revision content
• Continuing to support parents in their child's education
For more information contact:
Patrick Cooke, Partner and CMO, email@example.com