Maxa Technologies Appointed Distributor for the Handheld Mobile Computer Range From CATCHWELL

LONDON, April 2, 2012 /PRNewswire/ --

Maxa Technologies (Maxatec), specialist supplier of hardware and services to the Mobile Enterprise, Automatic Identification and EPOS market sectors, today announced it has been appointed as a Distributor for the CATCHWELL range of mobile computers. The agreement covers Europe, Middle East and Africa.

CATCHWELL is a well established Korean designer, developer and manufacturer of mobile computing products.  Established in 1999, CATCHWELL has been delivering high performance mobile computing products to the market since 2002.  With nearly 50% of its workforce having a technical bias, CATCHWELL has made significant strides to position itself as one of the leading mobile computing companies in Korea.

Jun Kwon, Overseas Business Manager, said: "The CATCHWELL brand is well known in Korea and we have been hugely successful in recent years in closing large contracts with significant names including the Korea Post, LG and Hyundai.  Whilst we are also successful internationally, it is our strategy to specifically develop our market share in the EMEA territory by partnering with key players in the mobile enterprise world."

Kwon continued, "Maxatec is an ideal partner for us with a sound and stable business based in the UK, but with a network of strong, loyal partners across EMEA.  CATCHWELL products are high performance and very competitive, giving local country distributors and resellers an opportunity to differentiate against the leading brands and deliver improved margin opportunities.  We are really delighted to be working with Maxatec."

CATCHWELL leads with two products, the CATCHWELL CW20 is a rugged handheld device with an IP65 rating. The urethane dual-walled housing protects the device in harsh working environments, and the design incorporates a convenient universal 20-pin port for charging and communication.  Powerful processing is achieved via a PXA320 (806MHz) CPU, as well as excellent operating time with a single charge of the 3300 mAH battery.  The CATCHWELL CW30 is an IP54 rated device with one of the broadest suites of advanced data capture capabilities, including 1D and 2D barcode scanning, digital image capture and intelligent signature capture allowing users to increase work efficiency and customer service quality.

Andrea Percival, Managing Director at Maxatec said : "The CATCHWELL relationship and product set are very important to us.  We have a rapidly growing number of  resellers focusing on mobility in the UK and a comprehensive portfolio of products is critical for our reseller base.  Whilst it is not our strategy to have several over-lapping products, the fact that we can offer CATCHWELL to our UK customers and our strong partner network outside of the UK is very appealing."

Percival continued: "This partnership sits perfectly with our plans and is the latest in a number of announcements in recent months.  Each partnership has been selected on specific criteria and we are on course for some great results during 2012.  Although very early days, we have already identified opportunities for the CATCHWELL products both in and outside of the UK."

Maxatec, unlike most of its competitors, offers a limited range of mobile computing devices and mobile printers enabling the company to focus on a small number of product sets and position itself as a specialist distributor for each of its suppliers, delivering superior support and service to its customers.

About Maxatec

Maxatec is an ISO 9001:2008 certified, Value Added Supplier of Specialist IT Hardware and Services to the Auto ID, POS and Mobile markets. As well as offering own brand products, Maxatec's product portfolio includes CognitiveTPG point of sale and bar code label printers, NCR POS terminals, Datamax-ONeil portable receipt printers, Sewoo portable label printers , TSC industrial label printers, Zebex bar code scanners, Bluebird 'Pidion' and SAMMI mobile computing devices, SKEYE mobile computing products and Arbor Rugged Tablet PC's. Maxatec also offers software and services including NiceLabel label design package, and a wide range of consumables (paper, labels, ribbons), spare parts and in-house and on-site service capabilities. The Maxatec brand is synonymous with high standards of service as well as high performance, high quality products.  

About CATCHWELL

Established in 1999, CATCHWELL (formerly InnoTeletek) was founded by a number of key researchers from the Electronics and Telecommunications Research Institute (ETRI) in Korea.  ETRI successfully developed the world's first mobile communication system (CDMA).  The company has a strong background in design, development and manufacturing of mobile computing products and until recently positioned itself as an OEM manufacturer for some of the leading names in mobile computing.  Today, the company is proud to have developed the CATCHWELL brand  and ships several thousands of mobile products each year to global names including Samsung, Hyundai, LG and Johnson & Johnson.  In addition to this, CATCHWELL will be shipping more than 7,000 units to the Korean Post during 2012.

For more information about Maxatec:
Tel: +44(0)161-942-7850
Fax: +44(0)-161-927-7664
info@maxatec-europe.com

For more information about CATCHWELL:
Tel: +82-31-788-5364
Fax: +82-31-788-5222
junkwon@catchwell.com

Andrea Percival
Maxa Technologies
Andrea.percival@maxatec-europe.com
+44(0)161-942-7850