LONDON, January 27, 2012 /PRNewswire/ --

isme.com continues to be the online shopping destination for mature style-savvy shoppers.

Redefining the shopping experience for women across the UK, isme is dedicated to delivering ladies fashion that empowers, gives confidence and captures the key trends of the season with a style and fit created for today's mature woman.

The SS12 isme collection has been designed by experts who truly understand the shape, size and style of today's modern mature woman.

The Savoir at isme collection offers trends to suit 'the woman you are now' and steers away from the 'one style fits all approach' often found on the high street.

All Savoir garments have been created on a special clothing block, which acknowledges that a woman's shape changes over time, with every piece designed to perfectly flatter and fit the isme women - whether she is a size 10 or a size 32.

The collection at isme also includes stylish footwear, jewellery and handbags to complete each look.

isme offers wearable ladies clothing trends that work for all occasions and ages. This season's tribal trend incorporates bold animal prints in classic and abstract styles, translated onto flowing maxi dresses, trench coats and intricately embellished tunics.

The safari look is also a key look this season with classic muted tones of taupe, beige and mustard making an appearance on this season's macs, relaxed palazzo pants, softly tailored shift dresses and structured jackets.

Go bold this season in block colours and bold prints; choose from striking jade green and fuchsia tailored dress suits or box blazers and tailored cigarette pants teamed with pretty sheer blouses all designed to create a lasting impression. Clashing oriental and tropical prints can also be found on stylish maxi and shift dress styles.

isme is known for its chic workwear collections consisting of sharp tailored dresses; detailed blazers; feminine pencil skirts and classic trousers in no-nonsense shades of white, navy, black and red. Team with designer-inspired tote bags and stunning stilettos to complete the look.

isme has something to suit every look and occasion this season and all at prices that won't break the bank.

For more information, cut out images and sample requests contact Lee Publicity on +44(0)20-7359-2288, email zoe@leepublicity.co.uk or audrey@leepublicity.co.uk

Notes to Editor:

Lynda Bellingham is isme's style ambassador and was chosen by isme's customers.

About Shop Direct:

Shop Direct Group is the UK's largest online and home shopping retailer with sales of circa £1.7billion

• The Group has 5million active customers and employs around 9,500 people

• Shop Direct is the largest full price branded clothing and footwear retailer in the UK

• Shop Direct is the 2nd largest online clothing retailer in the UK

• Shop Direct is the 4th largest furniture retailer in the UK

• Shop Direct is the 4th largest sportswear retailer in the UK

• Shop Direct is the 5th largest electrical retailer in the UK

• Shop online at isme.com

• Shop Direct Group Financial Services offers customers a wide range of credit, insurance and warranty products

• Brands include Littlewoods, Very.co.uk, Woolworths.co.uk, Littlewoods Ireland, Littlewoods Europe

SOURCE isme.com