Industry First for Industry's First as: Bodog to Deal Billionth Blackjack Hand

LONDON, January 20, 2011 /PRNewswire/ -- Bodog, the first and biggest name in online gaming, announced today it is closing in on 1,000,000,000 blackjack hands in its online casino. Major online poker rooms, including Bodog, have hit similar milestones in poker. However, in terms of blackjack, Bodog is many milestones ahead of the pack.

In an industry where trust is everything, Bodog's 16-year longevity and brand essence have created both credibility and loyalty in a crowded market.

To celebrate this impressive level of success, Bodog Casino is offering thousands in cash prizes and a chance to win one of two once-in-a-lifetime billionaire's experience grand prizes.

From now until the billionth blackjack hand is dealt, Bodog Casino will award players who hit a perfect blackjack hand with an entry into the draw for the billionaire's experience. To count down the final 21 million blackjack hands en route to the billionth, Bodog will give away $1,000 to every player who plays one of the millionth milestone hands. All cash prize winners will automatically be entered into the billionaire's experience drawing.

In addition, the lucky billionth blackjack hand player will automatically win a second billionaire's experience giveaway.

Much like Bodog's founder Calvin Ayre, the lucky billionaire's experience winners will live a life of luxury, excitement and prestige - but for a few days, of course. Winners will choose between an exciting trip to the 2011 Monaco Grand Prix or frolicking on a private island in Fiji.

The more players enjoying playing blackjack in the Bodog Casino, the higher their chances to win prize money and gain entries into the billionaire's experience grand prize draw.

Bodog anticipates the billionth blackjack hand to be dealt by the end of February, 2011. For more details on the billionaire's experience, visit the Bodog.com Casino Promotions page.

About BodogBrand.com:

The Bodog licensing enterprise (http://www.bodogbrand.com) is a branded venture capital and licensing organization with its head office in the Caribbean nation of Antigua. BodogBrand.com holds the global rights to license the Bodog brand across all sectors, and its mandate is to partner with and/or license the brand to carefully-selected licensees to accelerate partner growth while simultaneously extending the Bodog brand into new and adjacent markets. BodogBrand.com currently licenses the Bodog brand to a variety of brand licensees for an array of products and services worldwide, including online gaming, music, and other entertainment properties. For more information, visit http://www.bodogbrand.com

For further information please call:

Ed Pownall, BodogBrand.com's International Press Office (London), on +44-7825-064-776