Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

IMG Saxony-Anhalt at the ITB: Stable development of tourism in Saxony-Anhalt and exciting travel opportunities in 2025


News provided by

IMG Saxony-Anhalt

06 Mar, 2025, 17:00 GMT

Share this article

Share toX

Share this article

Share toX

  • Tourism year 2024: 3.39 million guests, 8.35 million overnight stays, satisfactory development with a slight increase in arrivals (+0.9%)
  • Regional growth in Anhalt-Wittenberg (+3.1%) and the Altmark (+3.6%), slight decline in Magdeburg and the Harz region
  • Strategic course setting: Recruitment of skilled workers for the hotel and catering industry expanded as part of the "Saxony-Anhalt can do it" campaign
  • Tourist highlights 2025: 100 years of Bauhaus Dessau, 30 years of the Elbe cycle path, state exhibition "Gerechtigkeyt 1525", world premiere of the musical "Walpurga" in the Harz

MAGDEBURG, Germany and BERLIN, March 6, 2025 /PRNewswire/ -- At a press brunch at the ITB Berlin tourism fair, the travel destination Saxony-Anhalt presented itself as a future-oriented destination with a wide range of travel opportunities and tailor-made offers. Sven Schulze, Minister for Economic Affairs, Tourism, Agriculture and Forestry for the State of Saxony-Anhalt, emphasized: "Travel is exciting - and Saxony-Anhalt remains in demand! Our guests appreciate the diversity and quality of our state."

Stable development of tourism in Saxony-Anhalt

Continue Reading
This image opens in the lightbox
Easy to reach from the Elbe Cycling Path: Bauhaus Dessau. Picture: IMG/Lüder Lindau

The current data from the State Statistical Office show that tourism continues to develop steadily. Despite slight regional differences, Saxony-Anhalt was able to maintain the high level of over 8 million overnight stays. The Harz and the Harz foothills were once again particularly popular with over 3 million overnight stays. While Magdeburg and the Harz recorded slight declines, the numbers rose in Anhalt-Wittenberg (+3.1%) and the Altmark region (+3.6%). According to Michael Reichelt, President of the State Statistical Office of Saxony-Anhalt, the constant development confirms the state's attractiveness as a travel destination. Major events such as the 2024 State Garden Show in Bad Dürrenberg have also contributed to the positive development.

Securing skilled workers as a key challenge

In order to secure long-term tourism success, the focus is on recruiting skilled workers. The "Saxony-Anhalt can do it" campaign is intended to specifically recruit workers for the hotel and catering industry. In addition to returnees and commuters, Saxony-Anhalt is increasingly relying on international talent - especially from Vietnam. Recruiting skilled foreign workers is seen as an opportunity for the entire economy. Language qualifications at B1 and B2 level can be used to find workers that are a perfect fit.

Cultural highlights and anniversaries in 2025

A special highlight of the coming year is the 100th anniversary of the Bauhaus Dessau, which is attracting national and international attention. The celebrations are intended to provide a modern interpretation of the Bauhaus heritage and address current social issues.

Other highlights include the 30th anniversary of the Elbe Cycle Path, one of the most popular cycle paths in Germany, and the 25th anniversary of the state initiative "Garden Dreams – Historical Parks in Saxony-Anhalt". The UNESCO World Heritage Garden Kingdom of Dessau-Wörlitz is also celebrating its 25th anniversary. A cultural-historical focus is the state exhibition "Gerechtigkeyt 1525" on the 500th anniversary of the German Peasants' War. Young target groups in particular are addressed with interactive formats such as the exhibition "1525! Uprising for Gerechtigkeyt" and the film app Set-Caching, which leads to the filming locations in Saxony-Anhalt.

Tourism marketing: New packages for guests

With the new edition of "Our Best", multi-day trips to the most beautiful travel regions, the Investment and Marketing Company Saxony-Anhalt (IMG) is bringing together various bookable offers. The focus is on UNESCO World Heritage sites, active offers in nature and fascinating places in transition. IMG Managing Director Dr. Robert Franke invited visitors to discover Saxony-Anhalt's diversity - from the impressive cultural heritage sites to new experiences such as the musical "Walpurga" in the Harz Mountains, which will celebrate its world premiere in May.

Tourism therefore remains an important economic factor for Saxony-Anhalt, which should continue to develop with targeted strategies and attractive offers.

More Information:
You will find a comprehensive presentation of the highlights of the travel destination in our new Pressekit.

Your contact at IMG:

Spokesperson Sabine Kraus
Tel: +49 391/ 568 99 20
Mobil: +49 172 3221694
E-Mail: sabine.kraus@img-sachsen-anhalt.de

Photo - https://mma.prnewswire.com/media/2635938/IMG_Saxony_Anhalt.jpg

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.