ICQ and Mamboo Develop API for New Collaboration-ICQ Love- to Allow One-Click Registration

LONDON, November 30, 2011 /PRNewswire/ --

ICQ has joined forces with Mamboo.com. The result is ICQ Love - taking social dating to a new level.

With over 42m active users, ICQ is the world's largest online communications community. They've now launched ICQ Love - thanks to a collaboration with Mamboo.com.

love.icq.com offers opportunities to find that special someone in a unique environment. Unlike traditional dating sites, ICQ Love promotes 'Social Dating' - a concept coined by Mamboo.com.

It provides a chance to meet new people through existing online friends. Mamboo's concept ensures users already share similar interests and have similar friends.

Mamboo have over 415,000 members in North America and Europe. Chief Operating Officer, Gloria Diaz (Chief Matchmaker!), explains how the partnership works:

"ICQ Love is a white label project. Mamboo provides the technology, moderation, support and design to ICQ for free and in return we have a generous revenue share. We've developed a custom Mamboo-ICQ API, which registers users with one click. This also allows ICQ Love members to connect with users registered through Mamboo.com's site" says Gloria.

This cross-platform integration allows ICQ users to chat directly with Mamboo users - providing seamless integration. The partnership also includes the promotion of Mamboo on ICQ.com and through their Desktop Messenger.

While this collaboration is a worlds-first in terms of user numbers, it's not the 'first date' for Mamboo. The company offers white label services to websites looking to increase traffic and turnover.

In the mean time, ICQ and Mamboo look forward to many romantic strolls along virtual beaches, snuggling up in secluded corners of the Web and perhaps even the odd bit of cyber action.

About Mamboo.com

Mamboo (mamboo.com) is a social dating service with more than 415,000 members throughout the U.S., the U.K. and Germany. With free registration, users get unlimited access to search through profiles and communicate via instant messaging . Mamboo gives its members the opportunity to find the love of their life, to flirt and hook up, or just to make new friends. Private equity firm, FINAM Capital launched Mamboo. Mamboo has many investors, including Digital Sky Technologies, who also invested in successful projects such as Facebook, Zynga and Groupon. Mamboo belongs to a global dating system, with agreements with other major global publishers that include MSN and Yahoo.

Contact:
Kunle Campbell
press@mamboo.com
World of Dating. Ltd
9 Devonshire Sq.
London EC2M 4YF
Tel. +44(0)20-300-20749