DUBLIN, May 8, 2014 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/ww3lz9/location) has announced the addition of the "Location Analytics Market by Software & Applications - Worldwide Market Forecast (2014 - 2019)" report to their offering.
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Over 80% of all data contains a location component. By visualizing and exploring the relationships within this data; and using the resulting discoveries to guide decision-making - you are effectively leveraging location intelligence'. Location intelligence is easily attained through utilizing a Geographic Information System (GIS).
Location analytics market is growing rapidly and fueled by various trends, including the emergence geocoding technology, increasing focus on regulatory requirements, and market intelligence and competitive intelligence. The real-time location analytics is the important product trend that fulfills the regulatory requirements in the government and public utilities and other verticals. These verticals are expected to have an optimum market share in the overall market.
Location analytics vendors are focusing on packaged solutions that can be integrated into other solutions such as workforce management solutions and analytics software. The market consists of various types of solutions such as geocoding software, data integration and extract, transform and load software, query, reporting and OLAP visualization software, and mapping and analytical software. Further, it is integrated with real-time analytics tools and real-time guidance tools. The integration enables end-users to take the best actions on real time operations.
Globally, location analytics adoption rate is increasing due to the growing implementation rate in APAC, MEA, and LA regions. Basically, location analytics technology is applied into sales and operational profitability, workforce management, customer and marketing management, facilities management, risk assessment/situational awareness and tracking and route monitoring. The implementation helps enterprises to capture and analyze location-based data. The analysis tracks trends, assesses the effectiveness improvement, and demonstrates the data integrated with GIS for upper level management.
Consumer goods and retail vertical has the highest share in the overall market. Location analytics, other than consumer goods and retail sector, has a wide portfolio in banking and insurance, healthcare and life science, government, defense, and aerospace, manufacturing, transportation and logistics, travel and hospitality, telecommunication and IT, media and entertainment, public sector, energy, and utilities, and real estate verticals.
Key Topics Covered:
1 Introduction
2 Executive Summary
3 Market Overview
4 Location Analytics: Market Size And Forecast, By Software
5 Location Analytics: Market Size And Forecast By Service
6 Location Analytics: Market Size And Forecast By Application
7 Location Analytics: Market Size And Forecast By Deployment Type
8 Location Analytics: Market Size And Forecast By Organization Size
9 Location Analytics: Market Size And Forecast By Vertical
10 Location Analytics: Market Size And Forecast By Region
11 Location Analytics: Market Landscape
12 Company Profiles
For more information visit http://www.researchandmarkets.com/research/ww3lz9/location
Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net
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