-- An effective balance between cost- and added-value will propel OLEDs to make a strong market impact

MOUNTAIN VIEW, California, Sept. 18, 2013 /PRNewswire/ -- Over the years, organic light emitting diode (OLED) displays have emerged as the technology of choice for use in a wide range of consumer electronic devices, including smartphones, tablets and television sets. Efficiency, brightness, and flexible form factor make OLEDs a viable alternative to conventional LCD displays. However, the lack of cost-effective manufacturing processes and lifetime duration issues must be resolved to enable wide-scale adoption.

New analysis from Frost & Sullivan (http://www.technicalinsights.frost.com), Innovations in OLEDs for Consumer Electronics, finds that dynamic advancements in OLED display capabilities have led to the introduction of larger area displays with enhanced lifetime and image quality features. Several leading electronic original equipment manufacturers have recognized the value that OLED technology brings, most notably by creating product differentiation in terms of user experience, performance, and design.

If you are interested in more information on this study, please send an e-mail to Jeannette Garcia, Corporate Communications, at jeannette.garcia@frost.com, with your full name, company name, job title, telephone number, company email address, company website, city, state and country.

"OLED technology presents several performance and efficiency benefits that translate into high quality, low power and extremely thin displays, making it a suitable technology for portable applications," said Technical Insights Research Analyst Archana Srinivasan. "While smartphone manufacturers have been the first to employ OLED in high volume applications, ongoing research is expected to solve technological constraints in the manufacturing of large displays and enable OLEDs to penetrate the large screen sector."

One of the factors preventing the uptake of OLED for large-area displays is its steep cost, as well as facing stiff competition from liquid-crystal displays (LCDs). Material prices, limitations in process efficiency, and the cost of setting up new fabrication units keep OLED prices much higher than those of LCDs and the vastly improved performance of LCDs further gives this technology an edge over OLEDs.

Similar to every disruptive technology, OLEDs need to find a balance between cost- and added-value. Developments in technology as well as manufacturing techniques will eventually reduce OLED prices to a level suitable for mass production by the end of 2014.

"Improvements in manufacturing processes, yield, and throughput will encourage vendors to allocate more production capacity for medium- and large-area displays, allowing OLED makers to tackle opportunities in the television, tablet and laptop markets," noted Srinivasan. "In the long term, flexible OLEDs offer the promise of newer applications."

Due to the high research and development costs associated with OLED technology, government support and industry partnerships will be important to acquire a competitive advantage in the global market. Companies involved in OLED research and production are already looking to establish partnerships in an attempt to optimize costs and gain a technical lead.

Innovations in OLEDs for Consumer Electronics, a part of the Technical Insights subscription, provides an overview of the level of commercialization and adoption of OLEDs across different regions and geographies, aiming to examine the global footprint and scope of development across the globe. It analyzes the major focus areas of technology innovation and penetration prospects in various consumer electronics applications. Further, this research service includes detailed technology analysis and industry trends evaluated following extensive interviews with market participants.

Technical Insights is an international technology analysis business that produces a variety of technical news alerts, newsletters, and research services.

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Innovations in OLEDs for Consumer Electronics
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