-- Guide navigates customers through myriad providers and similarly positioned products, omitting the struggle to assess prospective vendors
MOUNTAIN VIEW, California, Jan. 21, 2015 /PRNewswire/ -- The North American video conferencing services market has evolved into a dynamic space as the rise of software-based solutions accelerates innovation. Technology developments are lowering the entry barriers for providers, while creating new business models and revenue streams. As a result, the number of providers and solutions available for customer decision-makers to choose from is proliferating rapidly.
New analysis from Frost & Sullivan, 2015 North America Video Conferencing Services Buyer's Guide, finds that inconsistent information on the capabilities of market participants and their respective solutions is sometimes the basis for making decisions. Similar value propositions and similarly-positioned solutions by most providers also make it difficult for prospective customers to begin their evaluations.
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"Customers want robust functionality and reliability at low price points from providers that are known to be dependable," said Frost & Sullivan Unified Communications Program Manager Robert Arnold. "Rather than compromise, customers need to explore, streamline, and observe the merits of potential vendors before making a decision."
Small and mid-market companies in North America must investigate tier two and tier three providers that are more eager to grow and likely to be more flexible, than tier one conferencing service providers (CSPs). Tier two and three CSPs may also be a better fit for smaller organizations seeking managed or cloud services, or both.
"Alternatively, consolidating managed and cloud service contracts under a single CSP is more likely to get the attention of tier one providers," noted Arnold. "This is an approach small organizations should consider when they must have the support of a tier-one provider."
On the part of service providers, clear differentiation and strong proof points of capabilities will help reduce customer hesitation. A positive buying experience coupled with solutions that are matched to different customer needs will propel video conferencing past traditional use cases and make it integral across business processes in North America.
2015 North America Video Conferencing Services Buyer's Guide is a Market Insight that is part of the Conferencing & Collaboration Growth Partnership Service program. The Insight profiles a range of leading video conferencing providers in North America. This will facilitate customer organizations in the process of selecting vendors.
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2015 North America Video Conferencing Services Buyer's Guide
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SOURCE Frost & Sullivan