From Riad to Ryokan: Booking.com Reveals How Authentic and Alternative Accommodations Are Fuelling the Curious UK Traveller

LONDON, January 16, 2019 /PRNewswire/ --

Today Booking.com, one of the world's leading digital travel platforms, reveals what's driving travellers into original homes, tree houses, boats and beyond:

• From accommodations that float and stays up in the trees, unique property types are a growing trend, with 21%* of UK travellers planning to book a stay in an alternative accommodation in 2019
• Living like a local is key for 43%** of UK travellers, who believe that staying in a home-type accommodation lets them see areas of a city or parts of a country that they wouldn't have otherwise explored
• A fifth of UK travellers (20%)* want to stay in attractive properties that they can photograph and use on their social media accounts as something they think about when choosing travel accommodation

Please visit the press room for full press release and full details of research methodology: https://news.booking.com/

NOTES TO EDITORS 

*Research commissioned by Booking.com and independently conducted among a sample of 1,982 UK respondents.

**Research commissioned by Booking.com and independently conducted among a sample of adults who have taken a trip in the last 12 months/plan to take a trip in the next 12 months. In total 1,000 UK respondents were polled. Respondents completed an online survey between 10th August to 30th August 2018.

About Booking.com:

Established in 1996 in Amsterdam, Booking.com B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com now employs more than 17,000 employees in over 200 offices in 70 countries worldwide.

With a mission to empower people to experience the world, Booking.com invests in digital technology that helps take the friction out of travel. At Booking.com, we connect travellers with the world's largest selection of incredible places to stay, including everything from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos. The Booking.com website and mobile apps are available in 43 languages, offer 29 million total reported listings and cover more than 145,000 destinations in 229 countries and territories

Contact: lon-booking@ketchum.com