BLACKBURN, England, November 28, 2013 /PRNewswire/ --
How a Lancashire "mumpreneur" was inspired by her illness to develop an ethical range of beauty products.
When mother of 4 Salma Chaudhry was dealt the blow of being told she had grade 3 breast cancer, she was naturally devastated. Little did she realise that this life changing moment would change her future in more ways than she could ever have imagined. Her diagnosis sparked her on an incredible journey. In desperation for answers she set about trying to find a connection between her illness and lifestyle.
As she trawled through the products she used on a daily basis she came across what she describes as the darker side of the beauty industry, "I was shocked to discover that many products contained harmful ingredients which have been linked to causing cancer such as Parabens." Another point was whether these cosmetics conformed to her spiritual beliefs.
The final straw for Salma came when she realised that many popular brands were still using animal testing. "Personally, I am against all forms of animal testing and don't see why an animal should suffer so I can look good".
Whilst juggling motherhood and going through intensive treatment which included chemo and radiotherapy, Salma took on the challenge to develop a range of cosmetics that would be free from Parabens and SLS, be halal and cruelty free. From a very early stage Salma insisted that all aspects of the project from formulation to design would be carried out using British companies only. After 4 years of research and development she has launched The Halal Cosmetics Company. The products are aimed anyone looking for an ethical beauty solution.
The message seems to have certainly struck a chord with consumers, and since the website was launched in October they have received orders from all over the world.
Salma explains "the main reason why our cosmetics are proving popular globally is due to the company's ethical stance and because they are manufactured in the UK, customers "have peace of mind" that they are tested and adhere to strict guidelines.
Salma's innovation has also been recognised within the world of business, this year she was awarded the "entrepreneur of the year" award and she was also a finalist in the category for "Beauty business of the year" at the EVA awards. The products are available online from http://www.halalcosco.co.uk.
For further information please contact
The Halal Cosmetics Company, 138 Every Street, Nelson, BB9 7EX. +44(0)7530-721022.
SOURCE The Halal Cosmetics Company