CRM System Helps Greenhouse People Grow 300%

STOKE-ON-TRENT, England, February 4, 2013 /PRNewswire/ --

A supplier of greenhouses and greenhouse accessories has given credit to Fifteen Digital after a CRM system they created helped to increase orders by 300%.

The Greenhouse People started working with the Stoke-on-Trent-based IT and marketing specialists in 2004, to develop an e-commerce website and online marketing strategy, which took them to the top of the Google rankings.

And while this had an immediate impact on sales, it was the introduction of a bespoke customer relationship management system which delivered the biggest benefits.

Fifteen Digital Technical Director James Tierney said: "The Greenhouse People had invested heavily in Sage 200 software for order fulfillment and customer information, but it didn't do what they wanted it to do.

"So they decided to invest in their own bespoke system. Now, they have information on all communications and orders on a single screen, displayed within a couple of seconds.

"It gives them powerful information on customer history, which is useful for future marketing, and it's integrated with their accounting and fulfillment systems, so orders can be processed and documented immediately.

"It means orders can be picked and packed within 10 minutes, and several orders can be picked at once."

Web developer James Durose said: "Working with Fifteen Digital has made a big impact on the company, in many ways.

"Our staff are happier, because the CRM system they created for us has made everything more efficient and their time more productive.

"We have been able to handle about 300% more parcels without increasing the number of staff, and reduce delivery times from a week to less than 24 hours - if the order is placed before 2pm.

"The partnership has worked very well - they have provided excellent value for money and it helps that they have experience in all aspects of IT.

The Greenhouse People was formed in 1989 and supplies greenhouses and accessories across Europe, via their own website http://www.greenhousepeople.co.uk and Amazon and eBay.

Fifteen Digital provides a range of IT and marketing services, including web design and development, internet marketing, and IT hardware and software supplies.

They are accredited Google partners - the only one in Stoke-on-Trent - and Sage professional developers.

Further information is available at http://www.fifteendigital.co.uk.