Creative Solutions to Traditional Marketing Challenges at 16th Annual MARKETING WORLD 2015: A Frost & Sullivan Executive MindXchange
- Industry luminaries present marketing challenges with modern solutions
MOUNTAIN VIEW, California, June 2, 2015 /PRNewswire/ -- Frost & Sullivan invites you to attend MARKETING WORLD 2015: A Frost & Sullivan Executive MindXchange, Integrating Marketing Into Your Growth and Customer Strategy. This highly interactive event will take place July 13 to 16, 2015 at the Fairmont Copley Plaza in Boston, MA and will feature sessions highlighting creative thinking and the latest content-driven marketing strategies.
The Successful Content Marketing Execution session will take participants through a virtual demonstration of each panelist's content marketing success. Presenters Lisa Armstrong, Vice President, Global Marketing & Sales Excellence at Pentair and Galyn Burke, Product Marketing Manager at Pinterest, will present a blueprint for a successful strategy. In addition, they will demonstrate how to maximize your content for increased ROI, with real world best practices.
Presenter Armstrong previously sat as Director of Marketing and Global Strategy for Honeywell's Automation and Control Solutions division. Prior to Honeywell, Armstrong held progressive roles in general management, information technology consulting and software application development.
Presenter Burke was previously a Product Marketing Manager for Square and Facebook. Prior to those roles, she held positions in sales and account planning for MyPoints.com and Google.
In the Making Smart Investments Within Your Budget Constraints session, Elyse Winer, Senior Manager, Marketing and Brand, MC10, will address another common marketing obstacle—small budgets. Drawing on her experience in both small and large organizations, she will explore how to use financial constraints as an enabler to a better solution, and how challenging the old ways of doing things can prove a competitive advantage for marketers. Participants will leave with insights from companies that have used constraint as a stimulus for originality and differentiation in the marketplace.
Presenter Winer is an accomplished marketer with experience helping organizations address strategic challenges and build enduring brands. In 2014 she was named to the Forbes "30 Under 30" List in Marketing & Advertising.
To register for the 16th Annual MARKETING WORLD 2015: A Frost & Sullivan Executive MindXchange, or to view the event agenda and other information, please visit: www.frost.com/mar
For more information, please email events.us@frost.com
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