Craft Beer Market in the US

DUBLIN, April 10, 2014 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/q3hgwj/craft_beer_market) has announced the addition of the "Craft Beer Market in the US" report to their offering. 

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The analysts forecast the Craft Beer market in the US to grow at a CAGR of 17.46 percent over the period 2012-2016. One of the key factors contributing to this market growth is the changing consumer taste and preference for craft beer. The Craft Beer market in the US has also been witnessing an increase in canned craft beer production. However, lack of awareness about craft beer among consumers could pose a challenge to the growth of this market. 

The report, the Craft Beer Market in the US 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Great Lakes and Plains regions, and the Western, Mid-south, Southeastern, South Central, and Northeastern regions of the US; it also covers the growth prospects of the market in the coming years. The report also includes a discussion of the key vendors operating in this market.

The increasing entry of large brewers is another major trend witnessed in the market. Attracted by the growing Craft Beer market and with other beer markets experiencing a downfall in the US, many large beer companies are entering the Craft Beer market in the country. Many large companies are building or buying craft beer labels in the market to gain share of the marketing and distribution networks of small brewers. 

For instance, MillerCoors LLC has its own craft beer division, which is run under the name Tenth and Black with brands such as Crispin, Batch 19, and Bluemoon. This company is also planning to expand its business by making its local craft beer brands such as Henry Weinhard and Leinenkugel available across the country, thereby enhancing its visibility among consumers and assuring quality. However, the emergence of large brewers will have a negative impact on small brewers who have fewer resources to compete with them.

According to the report, one of the key drivers in the market is the changing consumer tastes and preferences for craft beer. This drives consumers to experiment with new varieties and flavors of craft beer offered by a number of brewers. Therefore, consumers are switching to these new varieties of craft beers over other kinds of beer.

Further, the report states that one of the key challenges in this market is the lack of awareness about craft beer among most of the consumers in the US. Most of the consumers have limited knowledge about various craft brewers and the varieties offered by them, thus restricting them from consuming craft beer.

Key Topics Covered: 

1. Executive Summary

2. List of Abbreviations

3. Introduction

4. Market Research Methodology

5. Scope of the Report

6. Overview of Beer Market in the US

7. Market Landscape

8. Market Segmentation

9. Segmentation by Nature of Brewery

10. Geographical Segmentation

11. Vendor Landscape

12. Buying Criteria

13. Market Growth Drivers

14. Drivers and their Impact

15. Market Challenges

16. Impact of Drivers and Challenges

17. Market Trends

18. Key Vendor Analysis


Companies Mentioned:

• Anheuser Busch
• Bell's Brewery
• Boulevard Brewing
• Deschutes Brewery
• Lagunitas Brewing Co.
• Matt Brewing Co.
• MillerCoors LLC
• New Belgium Brewing Co.
• Oskar Blues Brewing Co.
• Sierra Nevada Brewing Co.
• The Boston Beer Co. Inc.
• The Gambrinus Co.

For more information visit http://www.researchandmarkets.com/research/q3hgwj/craft_beer_market

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net