COVID Pandemic Sparks Urgency as 86% Say More Needs to be Done for the Environment, Survey by Every Can Counts

More than 90% of Europeans declare they would like to do more for recycling

BRUSSELS, Oct. 21, 2020 /PRNewswire/ -- A vast majority of Europeans said it is more important than ever to take care of our environment and recycle after COVID-19 while a staggering 91% said they would like to do more, according to a survey performed in fourteen European countries by the LUCID polling agency in association with the Every Can Counts initiative that aims to raise awareness about the advantages of recycling aluminium drink cans.

Many proclaimed the world would be different after the coronavirus pandemic, and the results of this poll are a sign that is coming true with a growing urgency about caring for the planet.

"The findings show there is a growing awareness about the need to recycle as much waste as possible, and the COVID-19 pandemic only accelerated that process. People realise how pressing this problem is and are willing to work towards establishing a true circular economy," Every Can Counts Europe Director David Van Heuverswyn said.

Moreover, a total of 52% of respondents would not put the economy over the environment, despite the economic slowdown in the wake of the COVID-19 pandemic. Two out of three said recycling is an obligation for all and that there is an urgent need to tackle the problem. More than three quarters of respondents always or often recycle all types of materials while 76% of people often or always recycle their aluminium drink cans, the most recycled beverage packaging globally. 

Since 2009, Every Can Counts has worked to increase awareness about recycling aluminium drink cans with the vision of recycling 100% of the cans consumed in Europe. In 2017, the drink can recycling rate stood at 74.5%, but the poll showed that 90% of respondents believe their country should recycle more if not all drink cans, and a full 4 out of 10 would like to see 100% of them getting recycled.

The survey polled a sample size of 13,793 people older than 16 balanced for age and gender in 14 countries where Every Can Counts has a local initiative (Belgium, Serbia, Austria, Hungary, Greece, Romania, Poland, Czech Republic, Ireland, Netherlands, United Kingdom, Spain, Italy, France) from August 5 to September 14, 2020. 

To find out more about Every Can Counts, visit: https://everycancounts.eu/press/.

To see an ECC brand video of, visit: YouTube.

Contact:
David Van Heuverswyn, Director of Every Can Counts Europe
Tel: +32 476 64 11 47 
E-mail: vanheuverswyn@european-aluminium.eu

Born in 2009 in the UK, the Every Can Counts initiative is regarded as the leading programme to promote drink can recycling across Europe! It aims to inspire everyone to make a difference by recycling their drink cans wherever they are. This could be in the office, at home, or anywhere on the go, from parks, festivals, and sporting events, to schools and universities. Today, the initiative is present in 19 countries.

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