BRUSSELS, September 26, 2013 /PRNewswire/ --

Innovations with copper can make products and services more energy and cost efficient, while minimising their environmental impact

The European Copper Institute (ECI) launches a new campaign, 'Innovating with copper', to demonstrate the role that copper products play in key societal needs such as renewable energy, healthcare, more energy efficient transportation and modern communications.

Video: http://youtu.be/ytWsU2dobQY 

Such innovations are critical to support the European Commission's goal of reestablishing industry as the provider of 20% of Europe's GDP by 2020. The campaign reveals the multitude of ways in which copper products provide added value to our industries and our lives. By delivering safe electricity and water, eliminating harmful bacteria, and enabling the continued development of electric and electronic devices, copper has never been more important to our society.

http://www.copperalliance.eu/industry/innovating-with-copper

"The copper industry's ongoing research and testing of new concepts deliver a steady stream of innovations that can dramatically transform how things are made and how they work. These innovations may make processes more cost-efficient, minimise their environmental impact, lower their energy consumption, or reduce their use of precious natural resources", says John Schonenberger, ECI's Chief Executive.

Innovations require versatile, high performance materials

The incorporation of a wide variety of other metals (alloying elements) dramatically expands the range of material performance available to the downstream value chain. The European copper industry works closely with its customers to develop the applications that drive the new products and services that improve our daily lives. Copper can also be recycled again and again, without any loss of performance, ensuring that it continues to be one of the most important and versatile materials at the heart of both economic development and human endeavours.

Discover examples of innovations based on copper on our new website:

copperalliance.eu/innovations

About the European Copper Institute:

ECI, founded in 1996, represents the copper industry in Europe. ECI is also part of the Copper Alliance^[TM], an international network of trade associations funded by the copper industry, whose common mission is to defend and grow markets for copper, based on its superior technical performance and contributions to a higher quality of life. 

Read more about us on copperalliance.eu.

SOURCE European Copper Institute