LONDON, June 9, 2015 /PRNewswire/ --
The global data and analytics industry is set to peak at $125 billion this year as brands seek to optimise cross-channel marketing spend, maximise sales and boost customer experience across multiple touch points.
The Holy Grail to actually action analytics now relies on the ability of brands to break away from traditional silo structures, to create a single customer view, segment and personalise campaigns in real time and enhance measurement to quantify ROI.
Responding to these challenges, global insights will be delivered by Coca Cola, Adidas, Ferrero, The North Face, Boots, Sennheiser Electronic, Microsoft, Boots, British Gas, Hyundai, Ebookers - Orbitz Worldwide, Volkswagen, Auto Trader UK, Airbus and Christies on transforming data into successful decisions and optimising the multichannel consumer journey… at the highly anticipated, international Actionable Data Analytics: Customer Experience Transformation 2015.
For more information and to register, please visit: http://www.data-analytics-customer-experience.com
At this critically timed forum, leading brands will share over 20 practical case studies with key event highlights including:
Single Customer View Focus: Case studies will focus on how to capture and connect data and structure organisations to ease the creation of single customer views
Strategy Led Agenda & Organisational Focus: Addressing the business challenges of how to execute data-driven decisions through an organization and break away from restrictive silos to drive sales and the CX
Measurable Results: Each case study will reveal the trackability and impact of each strategy on ROI
Customer & Brand Experience Focus: The entire forum is dedicated to sharing best practices that will have a measurable impact on customer experience and brand loyalty
Cross-Industry Lessons: Presentations from multiple industry sectors will each focus on transferable insights applicable to each brand
For further information on the congress or sponsorship opportunities, please contact: Louise Gosling, +44(0)800-098-8489, firstname.lastname@example.org
SOURCE London Business Conferences Group