The ecoSoft disposable nappies brand stands out for its exceptional softness and dryness, significantly reducing environmental impact by eliminating the use of tree fibre. Annually, an estimated 10 million trees are used globally to manufacture disposable baby nappies. ecoSoft's entry into the California market, which boasts a population of over 39 million people and one of the world's largest economies, marks a significant milestone. California often sets trends in consumer eco products, influencing nationwide industry retail standards.
"We are thrilled with our white label partners' launch of their ecoSoft brand in California, a state known for its leadership in eco-friendly initiatives and forward-looking consumers. Capturing market share and mindshare in the new 'Tree Free Nappy' category is crucial for Soft N Dry as we continue to innovate and lead the segment encompassing a $60 billion disposable baby nappy market," stated Matthew Keddy, CEO of Soft N Dry. "Our advanced materials not only offer improved dryness and comfort for babies but also deliver cost savings for parents. We hope that California legislators will follow the leadership of their EU counterparts and introduce measures to also remove trees from baby nappies with a similar California version of the recently announced Deforestation-Free Regulation (EUDR), effective 1 January 2025, in Europe."
Ricardo Santana, Chairman of ecoSoft, added, "Meeting the growing needs of consumers in California with superior baby nappies that advance the eco agenda while saving households money is a top priority for ecoSoft. Our nappies are designed and manufactured in Mexico in partnership with Soft N Dry, ensuring high quality and sustainability. Additionally, starting today, we are excited to offer ecoSoft nappies to national retailers in Mexico."
The new ecoSoft baby nappies are available through supporting retailers on their online eCommerce websites, offering convenience and accessibility to eco-conscious parents across California and beyond.
About Soft N Dry Diapers Corp.
Soft N Dry Diapers Corp. (SDC) is a Canadian company specialising in tree-free advanced materials within the $60 billion global disposable baby nappy market. Utilising its proprietary ecoFlex Core technology, SDC delivers superior product performance and sustainability to commercial manufacturing and retail customers across North and Latin America, and now Europe, outperforming traditional tree-pulp based materials. For more information, visit: www.SoftNDry.co.uk or www.ecoSoftDiapers.com.
Contact Information: Soft N Dry UK - Medius House, 2 Sheraton Street, Soho, London W1F 8BH – Tel. + 44 20 7660 1534 - press@softndryeu.com; Soft N Dry Diapers Corp. - 40 King St W, 42nd Floor Toronto, Ontario, Canada M5H 3Y2 – Tel. +1 647 237 7744 – press@softndrycorp.com; ecoSoft - 1626 Sweetwater Road, National City, CA 91950, USA for Sales – Tel. + 1 619 638 4161 or Av 16 De Septiembre 3153 Bod - 2 Col. Gavilondo, Tijuana, BC, 22044 Mexico – Tel. + 52 664 373 3219 – ventas@ecosuave.mx
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