DUBLIN, Ireland, February 28, 2014 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/dtrg96/breakfast_cereals) has announced the addition of the "Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast to 2019" report to their offering.
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The increasing adaptation to the western food culture of emerging markets in the Asian countries and the growing numbers of convenience stores are driving the breakfast cereals market. Since 2006, there have been a major shift in the food habits including breakfast cereals in the Asian countries due to the burgeoning middle class and growing urbanization. According to the World Bank, the middle class population in China and India, which stood at 430 million in 2010, is expected to reach to 1.2 billion by 2030.

People in these countries are switching their breakfast patterns from customary heavy foods to packaged cereals. Increasing workforce and growing concern for wholesome breakfasts is boosting the breakfast cereals market in these two countries. The growing numbers of convenience stores has been increasing the brand visibility of breakfast cereals. In the markets of China and South Korea, around 4,000 new stores were opened in 2011. Convenience stores have increased multifold in China. The Guangdong province, in particular, had over 2000 convenience stores in 2013.

Breakfast cereals can be categorized under two segments: Hot Cereals and Ready-to-eat (RTE) cereals. While the Hot cereals needs preparation before they are consumed, the RTE cereals do not need any preparation, and are ready for consumption. The busy lifestyles in the North American and European countries have been the major reason for the popularity of RTE cereals. In these regions, RTE cereals account for more than 85% of the total breakfast cereals consumption. The global share of Hot cereals, however is expected to increase by 2019, due to the fast growth of breakfast cereals in the Asian countries where people usually start their day with the hot breakfast. The Hot cereals are expected to increase their market share to reach about 18.0% by 2019, in terms of value.

Geographically, the Asia Pacific region is expected to grow at the fastest pace as compared to North America and Europe. By 2019, Asia pacific is expected to have share of around 13% of the market whereas the share of both North America and the Europe is expected to fall during the period.

Key Topics Covered:

1 Preface

2 Executive Summary

3 Breakfast Cereals - Market Overview

4 Breakfast Cereals Market: By Product

5 Breakfast Cereals Market: By Region

6 Competitive Landscape

7 Company Profiles

Companies Mentioned:

• Cereal Partners Worldwide (CPW)
• General Mills
• Kellogg Co.
• PepsiCo.
• Post Holdings
• The Weetabix Food Company

For more information visit http://www.researchandmarkets.com/research/dtrg96/breakfast_cereals

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

SOURCE Research and Markets