Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Behavior Analytics Market worth $13.4 billion by 2029- Exclusive Report by MarketsandMarkets™


News provided by

MarketsandMarkets

11 Sep, 2024, 14:15 GMT

Share this article

Share toX

Share this article

Share toX

DELRAY BEACH, Fla., Sept. 11, 2024 /PRNewswire/ -- The Behavior Analytics Market is expected to reach USD 13.4 billion by 2029 from USD 5.5 billion in 2024, at a Compound Annual Growth Rate (CAGR) of 19.5% during the forecast period, according to a new report by MarketsandMarkets™.

Browse in-depth TOC on "Behavior Analytics Market"

This image opens in the lightbox
MarketsandMarkets

250 – Tables
50 - Figures
300 – Pages

Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=106193738

Scope of the Report

Report Metrics

Details

Market size available for years

2019–2029

Base year considered

2023

Forecast period

2024–2029

Forecast units

Value (USD) Billion

Segments covered

By Offering (Solutions and Services), Type (Customer Centric, Employee Centric), Application (Customer Engagement, Brand Promotion, Workforce Optimization, Threat Detection & Prevention, and Other Applications), Vertical (BFSI, Retail & eCommerce, Telecom, IT & ITES, Media & Entertainment, Healthcare, Government & Defense, Travel & Hospitality, and Other Verticals)

Region covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Companies covered

Qualtrics (US), OpenText (Canada), Microsoft (US), Cisco Systems, Inc. (US), IBM (US), Zoho Corporation (India), Oracle (US), Varonis Systems, Inc. (US), Fortinet, Inc. (US), Securonix (US), Teradata (US), Google (US), Adobe (US), SAS Institute (US), Qlik (US), 84.51˚ (US), Contentsquare (France), Exabeam (US), Clevertap (US), Dtex Systems (US), Mouseflow (US), Gurucul (US), Netspring (US), Visier, Inc. (Canada), Teramind (US), SplashBI (US), Amplitude (US), and Prohance (India)

Behavior analytics is a surging functionality that has immense significance in the betterment of cybersecurity and operational efficiency. It empowers organizations to identify the anomaly, insider threat, and probable fraud by harnessing the power of user and entity behavior analytics. Similarly, as business enterprises gradually adopt higher-level technology Al and machine learning behavior analytics solutions also increase in terms of accuracy and adaptability. This allows the maturing of security postures, reduction of operational risks, and the making of data-driven decisions in pacing up to the threats that are rapidly morphing. The market is segmented on the basis of offering, type, application, and vertical. Offering includes solutions like user and entity behavior, A/B testing, Feedback and voice of the customer (VOC), Heatmap among other solutions like session replay, website conversion optimization. This further can be divided into customer-centric and employee-centric. Applications in this segment involve customer engagement, brand promotion, workforce optimization, threat detection, and prevention applications, many more of which get further categorized into applications like personalized recommendations, product development, and compliance management. The verticals segment includes BFSI, Retail & Ecommerce, Telecom, IT & ITES, Media & Entertainment, Healthcare, Government & Defense, Travel & Hospitality, and Other verticals, which include Transportation & Logistics and Energy & Utilities. These together provide a composite, deep view into the evolving landscape of behavioral analytics and its likely business implications.

Request Sample Pages@ https://www.marketsandmarkets.com/requestsampleNew.asp?id=106193738

Based on application, customer engagement segment to hold the largest market size during the forecast period.

Customer engagement would have the largest market size during the forecast period, owing to the fact that this segment potentially might register high growth by enhancing and personalizing customer interactions. Enterprises are leveraging behavior analytics to develop rich insights into customer preferences, purchasing habits, and interaction patterns. It therefore allows business organizations to come up with highly targeted marketing strategies, to base most of their offerings on the needs of customers, and to improve the quality of service. On the other hand, this better satisfies and creates more loyalty among customers, which again turns into more efficient strategies of customer engagement and retention. Coupled with this, the delivery of customized experiences that would be carried out in a way that would give a differentiating edge over their peers, especially with regard to closer ties with customers, has increased demand for behavior analytics solutions in the customer engagement space.

Based on offering, the service segment is expected to hold a higher growth rate during the forecast period.

The service segment is bound to grow at a higher rate in the forecast period, as more demand arises for support and expertise to deploy and manage behavior analytics solutions. In contrast to product-based offerings, services are comprehensive in nature, where implementation and customization, continuous support would be required to use such behaviour analytics tools to their full functionality by organizations. Consequently, the business starts striving to adopt these solutions in their existing system and optimally tunes them for its needs; therefore, increasing demand for professional consulting, training, and technical support. On the whole, behavior analytics solutions are complex in nature and require special kinds of knowledge and are always in a phase of maintenance in order to fight off threats and problems of businesses.

Inquire Before Buying@ https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=106193738

Asia Pacific is expected to hold a higher growth rate during the forecast period.

The factors that may drive the market growth rate higher in this region during the forecast period include the rapid digital transformation in Asia-Pacific and increasing adoption of advanced technologies, including cloud computing, Al, and machine learning, which are part and parcel of behavior analytics solutions. As companies in the region look toward improving cybersecurity and gaining better insights into user behavior, demand is high, surging for tools that can provide behavior analytics. This coupled with the rise in cyber threats and data breaches has called for organizations. As such, they tend to incur more expenditures for better analytics solutions while securing their assets. Again, the rising middle-class populations, together with growing technology start-ups and established firms, create the demand for behavior analytics to achieve operational efficiency and consumer engagement. In this regard, the mix of technological growth, heightened security concerns, and growing digital economy acts as the underpinning for the higher growth rate in the Behavior Analytics Market of APAC.

Top Key Companies in Behavior Analytics Market:

The major vendors covered in the Behavior Analytics Market are Qualtrics (US), OpenText (Canada), Microsoft. (US), Cisco Systems, Inc. (US), IBM (US), Zoho Corporation (India), Oracle (US), Varonis Systems, Inc. (US), Fortinet, Inc. (US), Securonix (US), Teradata (US), Google (US), Adobe (US), SAS Institute (US), Qlik (US), 84.51° (US), Contentsquare (France), Exabeam (US), Clevertap (US), Dtex Systems (US), Mouseflow (US), Gurucul (US), Netspring (US), Visier, Inc. (Canada), Teramind (US), SplashBI (US), Amplitude (US), Prohance (India). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their footprint in the Behavior Analytics Market.

Browse Adjacent Markets: Analytics Market Research Reports & Consulting

Related Reports:

Streaming Analytics Market- Global Forecast to 2029

Virtual Data Room Market - Global Forecast to 2029

Customer Data Platform Market- Global Forecast to 2028

Process Mining Market- Global Forecast to 2028

Data Pipeline Tools Market- Global Forecast to 2027

Get access to the latest updates on Behavior Analytics Companies and Behavior Analytics Industry

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America's best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.
1615 South Congress Ave.
Suite 103, Delray Beach, FL 33445
USA: +1-888-600-6441
Email: sales@marketsandmarkets.com
Visit Our Website: https://www.marketsandmarkets.com/

Logo: https://mma.prnewswire.com/media/1951202/4609423/MarketsandMarkets.jpg

Modal title

Also from this source

MarketsandMarkets' 360Quadrants Recognizes Top Startups and SMEs in the Screw Compressor Quadrant Report 2025

MarketsandMarkets' 360Quadrants Recognizes Top Startups and SMEs in the Screw Compressor Quadrant Report 2025

360Quadrants has released its latest Screw Compressor Startups/SMEs Companies Assessment, 2025, recognizing key players, including both global giants ...

Liquid Handling System Market worth US$7.4 billion by 2030 with 8.0% CAGR | MarketsandMarkets™

Liquid Handling System Market worth US$7.4 billion by 2030 with 8.0% CAGR | MarketsandMarkets™

The global Liquid Handling System Market, valued at US$4.7 billion in 2024, is forecasted to grow at a robust CAGR of 8.0%, reaching US$5.1 billion...

More Releases From This Source

Explore

Computer & Electronics

Computer & Electronics

Data Analytics

Data Analytics

Data Analytics

Data Analytics

News Releases in Similar Topics

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.