LONDON, Nov. 16, 2021 /PRNewswire/ -- According to Brandessence Market Research, the Energy Drink market size reached USD 61.23 billion in 2020 and expected to reach USD 99.62 Billion by 2027. The market is estimated to grow at 7.2% CAGR, with increased health consciousness, increased demand for sport activities, and increased urbanization. The growing availability of energy drinks at sports stores, retail chains, and increased affordability of energy drinks market through new channels like e-commerce remain key drivers of growth.
Energy Drinks Market: An Overview
Energy drinks are an addition to conventional demand for caffeine as a pick-me-up drink. In a fast-paced life, people are increasingly turning to pick-me-up drinks, which is increasingly leading to growing demand for health diets, multivitamins drinks, and energy drinks as well. These energy drinks are known for providing energy and alertness, much needed in the modern industrial world. The drinks are known for their ability to provide physical boost, as well, as significant amounts of caffeine. The drinks are increasingly replacing soft drinks, which are increasingly coming under fire, due to increased health consciousness.
According to industry experts, the energy drinks are part of the larger demand for fruits, carbonated beverages, bottled water, beverage concentrates, sports drinks, and ready-to-drink, among others. It is estimated that youngsters between the ages of 18 to 34 remain key consumers of the energy drink market.
The energy drinks continue to hold their own in the soft drinks market, despite growing slump in the sales of overall soft drinks. This remains the major promise for investment in energy drinks market. Among energy drinks, the regular energy drinks remain the most popular segment of drinks, with 124.6 million litres sold in volume in April 2019.
The growing demand for energy drinks through e-commerce also remains a promising prospect. The online sales of energy drinks are expected to increase by over 6% CAGR during the 2020-2027 period. The growing demand for bulk discounts online, and increased demand for online sales among key target consumers, the young consumers remains promising driver of growth in the energy drink market.
Demand for consumer energy varies widely depending on the specific activity. For example, industry insiders point out that online gaming, study, physical activity, and work lead to completely different demands of energy. Currently, this has led to increased diversity among brands catering to different activities, with increased advertising through influencers, and digital mediums. The lowered cost of digitalization, and increased demand for online content has led to strong growth among activities like online gaming, streaming, among others.
Diet drinks remains a key prospect for players in the energy drinks market. The diet drinks have noted double-digit growth in recent years, while accounting for a significant portion of the total energy drink sales in recent years. The increased concern for sugar-based drinks, and increased awareness of sugary drinks continue to drive strong growth for diet energy drinks in the near future.
The growth of flavors also remains a key opportunity for growth. With variants like Apple blast, watermelon, and pipeline punch remains new opportunities for growth. The increased demand for natural drinks, with increased product offerings like ultra blue variant with zero-calories. The increased experimentation in new flavors like coconut berry remains a new opportunity for growth in the energy drink market. Some companies like AG Barr recently launched Rockstar Twister, with increased American flavors making their way into the international markets. These flavos, remain key to fast-growing new regions like Asia Pacific, among others.
Energy Drink Market: Competitive Analysis
The key players in the energy drink market are focused on expansion of market share with collaboration, acquisition, and mergers. These strategies seem crucial to region customer base in new regions and lowering costs through cross-cultural production. Some key players in the energy drink market are Monster Beverage Corporation, Red Bull, The Coca-Cola Company, Rockstar Inc., Arizona Beverage Company, PepsiCo, GCMMF, Heinz, GSK, Goldwin Healthcare, Power Horse, NourishCo., Taisho Pharmaceutical Co Ltd., Monster Energy, Red Bull among others.
The energy drinks market report is divided on the basis of alcoholic, and non-alcholic drinks, with non-alcoholic drinks accounting for over half the sales in the energy drinks market. The cognitive, and physical performance improvements like improved memory, alertness, and elevated happiness remain key drivers of growth for the non-alcoholic drinks, with increased association of happiness with healthy drinks. The nonalcoholic energy drinks remained a limited prospect during its launch. However, the rise of its popularity among teenagers, and increased affinity towards health consciousness among youngsters, and adults alike remain key drivers of growth in the energy drinks market.
Global Energy Drink market report is segmented on the basis of product, type, distribution channel and region & country level. Based upon product, energy drink market is classified as non-alcoholic, caffeinated beverages and sports drink. Based upon type, energy drink market is classified into organic, non-organic and natural. Based upon distribution channel, energy drink market is classified into on-trade and off-trade and direct selling.
Energy Drink Market: Geographical Analysis
The energy drinks market report is divided into Asia Pacific, North America, Europe, and Middle East & Africa. Among these, the north America region promises to hold the largest share of the total revenues during the 2020-2027 period. The growing demand among youngsters, the increased availability of new flavors, and growing demand for e-commerce remain key drivers of growth in this region. The large market in Asia Pacific also remains a major prospect for key players in the energy drinks market. The large population in Asia Pacific, the growing demand for energy drinks, and increased availability of premium offerings from regions like North America remains key drivers of growth. The increased local manufacturing increased natural flavors, and low-cost production also remain key drivers of growth in the Asia Pacific region.
Companies in the market increasingly focus on attributes like health, strength, energy, and other essential demands. For example, Red Bull mainly targets its consumers with the promise of extra energy with key target consumer base of youngsters. The increased demand for energy from youngsters, mainly college students, and increased load capacity of college students continue to drive growth of the energy drinks market. furthermore, some drink offerings are also used as popular mixers in alcohol beverages, with increased demand for tasty alcohol beverages in bars, and restaurants. Some energy drinks continue to target demand for specific proteins, like amino acids in the body. The nutrient is key to maintaining high stress, and exertion, increasingly experienced by workers, students, and other groups alike. The growth of new flavors, and increased demand to manage stress levels, and exertion promise to increase penetration of energy drinks to reach new groups of consumers.
Rest of Europe
Rest Of APAC
Rest of South America
Middle East and Africa
Rest Of MEA
Table of Content
Chapter 1 Global Energy Drinks Market: Summary and Quantitative Analysis
Chapter 2 Global Energy Drinks Market: Overview And Qualitative Analysis
Chapter 3 Competitive Analysis
Chapter 4 Global Energy Drinks Market: By Product Type
Chapter 5 Global Energy Drinks Market: By Applications
Chapter 6 North America Energy Drinks Market Analysis
Chapter 7 Europe Energy Drinks Market Analysis
Chapter 8 Asia Pacific Energy Drinks Market Analysis
Japan Energy Drinks Market Analysis
Korea Energy Drinks Market Analysis
Chapter 9 Latin America Energy Drinks Market Analysis
Chapter 10 Middle East & Africa Energy Drinks Market Analysis
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