Amazon Release of "Happygram," Award-Winning Documentary Showing Mammograms Ineffective for Detecting Breast Cancer in 40% of Women, Those With Dense Breast Tissue
Mammograms miss more than half of invasive cancers in the 40% of women with dense breast tissue. Happygram is a feature-length documentary that explores the science behind this little-known fact. The film examines the political and economic forces that have prevented this information from being provided to women patients. It follows the work done by advocates to enact legislation across 38 states which resulted in the 2019 recommended changes by the FDA. Happygram will be distributed by Amazon beginning September 27th, 2019, in the UK and the US, and worldwide, including Canada, New Zealand, and Australia via Amazon Prime.
NEW YORK, Sept. 27, 2019 /PRNewswire/ -- Happygram will be released to the public on Amazon on September 27, 2019, in advance of "Breast Cancer Awareness Month" in October.
In March of 2019 the Federal Food and Drug Administration (FDA), which regulates medical devices including mammography equipment in the United States, proposed a change to reporting guidelines for the first time in 20 years to include breast density information in mammogram reports that are sent to patients. This information is already collected and provided to the referring physician.
Women advocates had demanded this change for a decade, and were forced to enact state legislation to require "density reporting" while the FDA resisted calls for the change. As a result of this advocacy, 38 states in the US had enacted some type of density notification laws as of 2018, although not all laws required notification to a woman about her own density.
"Dense tissue" refers to having more than 50% non-fatty vs. fatty tissue in the breast. 40% of women who get mammograms have dense breast tissue, which appears white on a mammogram, and can obscure cancers. 70% of invasive cancers occur in women with dense tissue and cancers are often missed by a mammogram for years until they have metastasized.
Density Fact Sheet: http://www.happygramthemovie.com/press.html
Women with dense tissue have a higher risk for breast cancer. Women with > 75% density have 4-6 times the average risk for cancer, a higher risk than if your mother had breast cancer.
"Happygram" is the term for the form letter women receive stating that their mammograms are "normal," when they actually have an invasive cancer that is missed by the mammogram.
The documentary was inspired by the friendship between Director Julie Marron, of Rhode Island, and Hallie Leighton, of New York, her close friend who died after mammograms missed her breast cancer until it had metastasized. Ms. Leighton was instrumental in the effort to enact the New York state legislation in 2013 before she passed away. The film has won awards across the country, including First Prize for the Providence Film Festival Award at the prestigious Rhode Island International Film Festival.
"Happygram features several women who were not informed of their breast density, of the increased cancer risk that dense tissue poses, or of the fact that mammograms can, and do, miss cancers when you have dense breasts," says film director, Marron.
The film explores alternative and adjuvant FDA-approved screening modalities which are more effective at detecting cancer in women with dense tissue. "The film includes interviews with medical experts, politicians, and attorneys advocating for awareness and action on this life-and-death issue," Marron states. More info: http://www.happygramthemovie.com/about-us-.html
"What stands out in all the stories in this film is that everyone's cancer was missed for many years by the mammogram, and you just don't hear about that when breast cancer awareness month rolls around," Marron said. "We hope to highlight the importance of knowing your breast density, so that no woman ever has to go through what these women did."
Lemon Martini Productions is a woman-owned documentary production company specializing in social justice topics. Other films include the award-winning documentary, Four Games in Fall (fourgamesinfall.com), which explores topics of science for hire and media manipulation. Man's Best Fiend, explores human/wildlife coexistence through a fifteen-year study of the coyote population on Aquidneck Island and is in production.
Happygram Intro Movie Clip: https://vimeo.com/335750246
Happygram Gold Standard Movie Clip: https://vimeo.com/335750246
Press:
More Information and electronic press kit available at www.happygramthemovie.com.
CONTACT
Ami Clifford, Esq.
LMP PR
(551) 444-6515
lemonmartiniproductions@gmail.com
www.happygramthemovie.com
Photo - https://mma.prnewswire.com/media/1002145/Happygram_Movie_Poster.jpg
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