Acquisio Looks East to Tech City for Office Expansion

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Acquisio

20 Sep, 2012, 07:30 GMT

LONDON, September 20, 2012 /PRNewswire/ --

European growth continues with a move from London's West End to the city's digital hub and a big presence at ad:tech London  

Acquisio, the global performance media platform and leading provider of technology for marketers and agencies buying ads on any online channel, has announced from ad:tech London this week that it has taken up new office space in Tech City at Clerkenwell Workshops. Due to the rapidly expanding European team being based out of the UK, Acquisio has outgrown its previous office in London's West End. The new base provides space for further growth, better access to the company's local client base and positions Acquisio at the heart of the fast-evolving digital community in the area.

Since setting up its London office in 2011, Acquisio has more than doubled its staff to focus in on its key European markets that include the UK and Ireland, Spain, Italy and the Nordic region. Working closely with head office in Montreal, Canada, the team provides service and support from the London office, as well as using it as a central hub for all European operations and activity.

"With a wide geographical remit and increasing demand for performance-based digital advertising, Acquisio's European team is growing quickly;" commented Laurent Boninfante, EMEA Managing Director of Acquisio.  "We travel extensively to spend time with clients but will also now be inviting them to visit us to experience and enjoy the very best of London's vibrant digital industry."

The new Acquisio office is perfectly located for both the traditional ad agencies in the West End, as well as the growing community of technology companies and digital agencies in the East End environs of Tech City. In November 2010, Prime Minister David Cameron outlined his vision for Tech City, and the area is fast emerging as one of the world's leading centres technology centres and focal point for the digital industry.

Tech City Investment Organisation's Deputy CEO, Benjamin Southworth, commented: "We're delighted to welcome Acquisio to Tech City. The move will put the company at the heart of one of the world's most exciting clusters which combines technical expertise, media, culture and the creative industries, providing Acquisio with the physical space it needs to grow its customer base. "

This eastwards emigration is now an established trend for technology-focused businesses. Google, Intel and Cisco are already active in the area, while Amazon, Vodafone and Barclays have also announced plans to set up technology labs, innovation centres and co-working spaces in Tech City. Acquisio's new Clerkenwell Workshops location is already home to a range of digital businesses, from digital agencies such as Caliber Interactive, to Hub TV, the digital media production company.

"The heart of the West End has been a fantastic location for Acquisio, but we are growing fast and the allure of Tech City was too strong to resist;" added Laurent Boninfante. "Being at the epicentre of digital innovation in London, surrounded by other companies both large and small that are achieving real advances in digital excellence, makes Tech City a fantastic new base for Acquisio's European team."

Acquisio's UK activity also includes a presence at ad:tech London this week. The company is exhibiting on stand #274 at the entrance to the hall where attendees can meet the European team, as well as the CEO, Martin Le Sauteur, and the CMO, Marc Poirier, both of whom have travelled over from Acquisio's Canadian headquarters for the event. Marc Poirier is also presenting seminars on two vitally important aspects of digital advertising. On day one, he discussed how Acquisio's AdMetrica technology can suppress CPA while growing relative CTR on the Google Display Network, while today, Thursday 20th September, Marc will present a session on Facebook advertising strategies, detailing how a large advertiser made Facebook advertising outperform Google AdWords.  

Acquisio at ad:tech London

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About  Acquisio

Acquisio provides the industry-leading technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase to conversion tracking and beyond, within a single integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs a single tracking functionality across channels, allowing agency marketers unparalleled conversion and revenue attribution modelling and reporting capabilities.

With more than 4,000 users and 10,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by the world's leading advertising, marketing, and SEM agencies. Agency clients include large agency holdings such as WPP, Omnicom, IPG and Publicis; as well as some of the world's most recognised performance media companies such as Bertelsmann, Cossette, DAC Group, iProspect, Isobar, Media Experts, NetBooster, PhD and Yellow Pages Group.

For more information, visit http://www.acquisio.com   or call +44-203-176-6540.

Media contact:

Holly Scothern, holly@golightlygroup.com, +44-7961-123676