LONDON, July 15, 2011 /PRNewswire/ --
The Sun's £1 Million Dream Team Now Free To Play
THE SUN is announcing dramatic changes to its Dream Team product today that will change the fantasy football world forever.
For the first time ever, The Sun's £1m Dream Team will be free to play for the 2011/12 football season - re-defining the fantasy gaming market for a new generation of football fans and gamers alike.
Dream Team previously cost £5 per player to take part. However, in a brave new 'freemium' strategy the core game will now be free to play, with a guaranteed prize pot of £660,000 available for the thousands of the best performing teams.
In addition there will be a £25 'Premium' package which gives players access to an exclusive £340,000 worth of extra cash prizes.
In another major development for the game, customers will be able to register and play the full game experience on Facebook, iPhone and Android smart-phones so gamers can keep track of their fantasy premier league teams wherever they are.
Katie Vanneck-Smith, Chief Marketing Officer for News International, said:
"We are proud of our bold new strategy for The Sun's £1 Million Dream Team.
"We have two different types of Dream Team customers - the casual gamer and the enthusiast. By making our core product free we are opening up the game to thousands of new casual gamers, giving them the chance to experience the Dream Team game and engage with The Sun's fantastic football content.
"For the more serious gamers we have a top quality premium option available at an affordable price.
"We will be the first fantasy football league game available to play simultaneously across Facebook, iPhone and Android platforms, a sign of our commitment to bringing our world class products to our customers in innovative ways.
"When you combine all of this with our £1m guaranteed cash prize pool, which is the biggest in the world, there is no doubt in my mind that The Sun's Dream Team is the best fantasy football game on the planet."
The Sun's Dream Team is now in its 17th season. To play, 'managers' pick an 11-man team using a budget of £50 million, based on the values that we have given to each of the players.
Points are awarded by a combination of The Sun's match reporters and statistics during the season depending on how well the players perform in real-life Premier League, Champions League, Europa League, FA Cup and League Cup matches.
During the season there are five free transfer windows to make changes to your team and teams with the highest numbers of points win guaranteed cash prizes.
Managers can also play their teams in 'Mini Leagues' where they compete against friends or colleagues. Dream Team offers you the chance to enter into up to five Mini Leagues with the same team.
The winner of the 2010/11 season was Peter Radford, 60, from Kinsley, Pontefract. He split his £500,000 prize with the other 30 members of his Mini League who he worked with at the Morrisons distribution centre warehouse in Wakefield, Yorkshire.
Notes to Editors
About Dream Team
The Sun £1m Dream Team is the No1 Fantasy Football game on the planet with 4,000 prizes to be won including a first prize of £100,000.
SOURCE The Sun Dream Team