2adpro Announces the Appointment of Fred Schuster to CEO, Global Brand Solutions
13 Jun, 2016, 17:21 BST
Industry veteran joins expanding global leadership team to bolster creative innovation and execution offering
NEW YORK, June 13, 2016 /PRNewswire/ -- Ad2pro Media Solutions Pvt. Ltd (www.2adpro.com), – an independent global marketing service company that develops strategic creative, low-cost implementation, and technology solutions to the world's leading brands and media companies – announced the hiring of Fred Schuster as Chief Executive Officer of Global Brand Solutions.
In this new role, Schuster will be responsible for driving growth across the company's brand business, expanding their global footprint and integrating near-shore strategic creative resources with their Indian-based creative production unit.
"Fred is an inspiring creative and business leader with over 20 years experience pioneering unique approaches creative and content development and international production delivery," said 2adpro Founder, Chairman & CEO Gopal Krishnan. "We have worked together for many years and are delighted to welcome his talents to our expanding team as we accelerate our growth in the brand space."
Prior to joining 2adpro, Schuster led a successful creative consulting practice, Fred&Co, servicing many leading agencies and global brands to help them improve their creative and execution efficiency. Schuster was also the former CEO of RedWorks (WPP) and Craft Worldwide (IPG) and has extensive experience building global creative and execution agencies.
"We have aggressive expansion plans both organically and inorganically," added Todd Brownrout, Founder and President of 2adpro, "and we believe Fred's experience in building international creative and execution organizations will drive the next phase of our company's growth."
Schuster's appointment follows 2adpro's successful 2015 acquisition of Somewhat, a UK-based digital creative agency lead by Thea Frost, that already works with retail and non-retail brands such as BBC, Tesco, Clarks, French Connection and Manolo Blahnik.
"The combination of near-shore strategy and creative innovation with far-shore cost-effective execution is difficult to achieve and 2adpro's approach is quite unique in the marketplace," stated Schuster, "and why I am very excited to take on this new role."
About 2adpro: Established in 2006, 2adpro is a leading global marketing services company offering strategic creative, creative production, and technology solutions for global brands and media companies. 2adpro uniquely combines high-quality near-shore strategic and creative innovations with cost-effective implementation and technology solutions to help clients increase their creative impact and streamline the execution process. 2adpro is comprised of ad2pro Media Solutions Pvt. Ltd., an Indian corporation with offices in Bangalore and Chennai, ad2pro Media Solutions, Inc., with offices in Los Angeles, Austin and New York, and Somewhat, its London and New York based creative division. Somewhat combines strategic insights and creative innovation to develop customer experiences across multiple channels including in-store, online, mobile and social. With a multidisciplinary team that includes strategists, designers and creative technologists, Somewhat has devised interactive experiences for some of the world's most iconic brands, including the BBC, Tesco, Clarks, French Connection and Manolo Blahnik.
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SOURCE Ad2pro Media Solutions Pvt. Ltd
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