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Included in this Toolkit:

Anatomy of a (Nearly Perfect) Press Release: We put together an infographic with expert-tested, journalist-approved tips for creating a press release that captures attention and gets your message across.

5 Creative Ways to Amplify Your News Beyond the Press Release: We're sharing five, outside-the-box methods for amplifying your brand's news and increasing the audience for your message - right from your press release.

10 Newsworthy Reasons to Send a Press Release: Uncover all the newsworthy reasons to send a press release – and how to go about it – so you don't miss an opportunity to promote your brand or engage current audiences while winning over new ones.