LONDON, August 29, 2013 /PRNewswire/ --
John Lewis has commissioned a group of contemporary artists to create original pieces of digital video art shown on the latest and previously unseen televisions in the highest and sharpest resolution possible
John Lewis has created an art exhibition featuring specially commissioned digital art by contemporary artists displayed on televisions using the latest 4K and OLED technologies giving viewers a radically enhanced visual experience. The exhibition examines and stimulates the debate on the growing synergies between art and technology posing the question of whether or not the future of art is indeed digital.
The exhibition will act as a platform for the launch of the latest ultra-high definition TV models by Samsung, Sony, LG and Panasonic with the event acting as the UK launch of the stunning Samsung Curved OLED television - one of the most highly anticipated technology launches of 2013. OLED technology is arguably regarded as the most significant technological advance since televisions moved from black and white to colour.
Each artist will exhibit works reflecting a range of styles spanning design, illustration, animation and digital art, including: Luca Agnani, famed for his work breathing animation into traditional Van Gogh art; Inkie, a London-based painter and street artist from Bristol; Paolo Ceric from Croatia, who uses coding and programming to create animated GIFs and 4D experiences; and Yuriy Mironoff, a visual artist from Ukraine who fuses traditional illustration with exciting, colourful and daring animation.
The exhibition will be held at the Rook & Raven Gallery in London and will be open to the public from Thursday 5th September to Saturday 7th September 2013, daily from 10am to 8pm.
Johnathan Marsh, Head of Buying at John Lewis, said: "John Lewis prides itself on being able to offer cutting edge technology to its customers first. The TV Gallery will allow us to showcase the superior performance of some of the world's most advanced televisions. For our customers purchasing technology products, brilliant design and market-leading functionality are equally important.
The TV Gallery has been a fantastic project that has allowed us to show, for the first time, artwork by a selection of contemporary artists, on ultra-high definition screens, that offering four times the resolution of current HD televisions."
Notes To Editors
About John Lewis
John Lewis - John Lewis, 'Retailer of the Year 2013' ¹, 'The Nation's Best Retailer' ² and 'Best Retailer 2013' ³, typically stocks more than 350,000 separate lines in its department stores. The website stocks over 200,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. johnlewis.com is consistently ranked one of the top online shopping destinations in the UK. (http://www.johnlewis.com). John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the usual values of expertise, trust and customer service expected from the John Lewis brand.
¹ Oracle Retail Week Awards 2013
² Verdict Consumer Satisfaction Awards 2013
³ Which? Awards 2013
About Rook & Raven
Rook & Raven Gallery was founded in 2010 by Richard Grindy and Rachelle Lunnon, to encourage alternative artistic practice, forming a bridge between commercial and progressive art forms from both emerging and established international artists.
Rook & Raven is a gallery, publisher of fine art prints and books, and creative portal situated in the heart of London's Fitzrovia district. As an extension of the Gallery's exhibition portfolio, and through collaborative ties to various creative industries and outside curators, Rook & Raven has evolved the standard art space into an innovative nucleus that aims to advance the remit of visual expression.
For more information please contact Kamran Haider or Alice Harper at Mission