- Leader in Talent and Production Support for Advertising Industry Establishes Global Network to Serve the Needs of Creatives Working Around the Globe
CANNES, France and NEW YORK, June 18, 2013 /PRNewswire/ -- Talent Partners, the leader in talent and production support services for more than 750 agency and advertiser clients representing 1,500 brands, has launched a new initiative designed to provide full service can-do for creatives producing commercials around the globe. The announcement was made here today at the Cannes Lions International Festival of Creativity, the advertising industry's largest annual global gathering, by Paul Muratore, President and CEO of Talent Partners.
"Our new global initiative formalizes the extensive array of services we have already been offering clients for years, as they increasingly plan, produce and track projects on a multi-country basis," begins Muratore. "Whether it's U.S. agencies and advertisers producing overseas or foreign firms working in the U.S., there's a desire to have the many complex pre- through post-production issues handled in the most timely and cost effective way, to get more out of their budget."
"Global creativity needs global resources, and we have them," continues Muratore. "We could think of no better venue than the Cannes Lions to introduce this much-needed level of can-do to the international agency and advertising community."
Talent Partners' new initiative has already inked services contracts with some of the world's prestigious advertisers and agencies, including General Motors, Interpublic Group (IPG), Publicis and Coty.
For nearly 50 years, Talent Partners has been the industry's largest specialized talent payroll, business affairs and traffic firm, servicing 23 of the top 25 U.S. agencies and advertisers and top-notch clients abroad. The company's Global Talent Management initiative will provide counsel on talent costs for session and reuse, payroll services (directly or through credited 3rd parties in foreign domains), rights and royalties, as well as specialized production advice and counsel and on-set talent services. Ken Holden, Managing Director of Talent Partners Europe headquartered at the company's London office, will be a key player in the effort.
In the U.S., Talent Partners presently manages 80% of the talent payments for the top 100 U.S. advertisers, nearly three-quarters of a billion dollars, representing $541 million spent on TV talent and $208 million on print in 2012. Looking beyond the U.S., the top 19 countries spend $2 billion annual on talent (TV and print combined), in domains with complex and conflicting practices, presently not serviced by a centralized, technology and service innovator like Talent Partners.
To get the word out at the Cannes Lions, Talent Partners is a sponsor of Little Black Book Online's 4th annual "Plage Courage at La Croisette Beach." From June 18 – 21, La Plage Courage takes over La Croisette Beach, located on La Croisette, between the Carlton and the Martinez Hotels, providing the creative community with a the place to mix and mingle with clients and colleagues, while enjoying free sun loungers, free Wi-Fi, and complimentary meals and refreshments.
About Talent Partners
In its nearly 50-year history, Talent Partners has grown from a specialty payroll company focused on commercial talent to a powerhouse provider of more than 125 essential services, including talent negotiations and business affairs, traffic and clearance, distribution, rights and royalty management, signatory services, and more. The firm's 700-strong client roster includes 23 of the Top 25 largest U.S. advertising agencies and 23 of the Top 25 largest U.S. advertisers. The company's 250-person staff provides round-the-clock services from offices in New York, Chicago, Los Angeles and London.
SOURCE Talent Partners